{"id":22122,"date":"2026-09-20T16:29:12","date_gmt":"2026-09-20T16:29:12","guid":{"rendered":"https:\/\/www.diningandcooking.com\/us\/22122\/"},"modified":"2026-09-20T16:29:12","modified_gmt":"2026-09-20T16:29:12","slug":"on-a-roll-to-open-first-nj-location-in-manalapan-updated","status":"publish","type":"post","link":"https:\/\/www.diningandcooking.com\/us\/22122\/","title":{"rendered":"On A Roll to open first NJ location in Manalapan (updated)"},"content":{"rendered":"<p>A Staten Island-based concept specializing in roast beef sandwiches and burgers, On A Roll is making its New Jersey debut.\n<\/p>\n<p>In a social media post, the concept announced plans to open \u201csoon\u201d at 349 Route 9 S. in Manalapan. Additional details on the grand opening timeline were not provided.\n<\/p>\n<p>Founded in 2022 by Nicholas Bruzzese, the fast-casual brand serves hot roast beef sandwiches, hamburgers, crispy chicken sandwiches and fish sandwiches made using freshly-baked Kaiser rolls.<\/p>\n<p>Its menu also includes classic comfort foods, like fries, mozzarella sticks and chicken tenders.\n<\/p>\n<p>According to On A Roll\u2019s website, Bruzzese developed the brand based on his family\u2019s decades of experience in the restaurant industry. His background includes managing his family\u2019s Roll-n-Roaster roast beef spot in Brooklyn. He also owned pizzerias, delis, bagel shops and Italian restaurants before starting On A Roll.\n<\/p>\n<p>On A Roll is also looking to expand beyond its single company-owned location on Staten Island via a newly launched franchise program.\u00a0<\/p>\n<p>New in town |\u00a0Magnolia Bakery is expanding into New Jersey, too, with several new shops on the way. Find out more.<\/p>\n<p>According to On A Roll, the New Jersey store in Manalapan will open as the company\u2019s first franchised location. A representative from the brand did not immediately respond to a request for details on who will own and operate the upcoming site.\n<\/p>\n<p>\u201cThis is a huge milestone for our family and everyone who has supported us over the years. Thank you to our loyal customers, incredible team, friends, family and franchise partners for making this possible,\u201d On A Roll said.\n<\/p>\n<p>\u201cThis is just the beginning. More locations are on the way.\u201d\n<\/p>\n<p>Editor\u2019s note: This story was updated at 12:43 p.m. ET to remove a reference to milkshakes. On A Roll no longer offers the treat as part of its menu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Staten Island-based concept specializing in roast beef sandwiches and burgers, On A Roll is making its New Jersey debut. In a social media post, the concept announced plans to open \u201csoon\u201d at 349 Route 9 S. in Manalapan. Additional details on the grand opening timeline were not provided. Founded in 2022 by Nicholas Bruzzese,<\/p>\n","protected":false},"author":2,"featured_media":22123,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[9730,20513,20514,3138,3136,3134,3137,3135,20515,2385,20516,20517],"class_list":["post-22122","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-jersey","tag-fast-casual","tag-food-franchise","tag-manalapan","tag-new-jersey","tag-new-jersey-dining","tag-new-jersey-food","tag-new-jersey-grocery-stores","tag-new-jersey-restaurants","tag-on-a-roll","tag-restaurant-openings","tag-route-9","tag-sandwich-chain"],"share_on_mastodon":{"url":"https:\/\/vive.im\/@dc\/117304319254974473","error":""},"_links":{"self":[{"href":"https:\/\/www.diningandcooking.com\/us\/wp-json\/wp\/v2\/posts\/22122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.diningandcooking.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.diningandcooking.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.diningandcooking.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.diningandcooking.com\/us\/wp-json\/wp\/v2\/comments?post=22122"}],"version-history":[{"count":0,"href":"https:\/\/www.diningandcooking.com\/us\/wp-json\/wp\/v2\/posts\/22122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.diningandcooking.com\/us\/wp-json\/wp\/v2\/media\/22123"}],"wp:attachment":[{"href":"https:\/\/www.diningandcooking.com\/us\/wp-json\/wp\/v2\/media?parent=22122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.diningandcooking.com\/us\/wp-json\/wp\/v2\/categories?post=22122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.diningandcooking.com\/us\/wp-json\/wp\/v2\/tags?post=22122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}