{"id":45359,"date":"2026-10-07T02:05:15","date_gmt":"2026-10-07T02:05:15","guid":{"rendered":"https:\/\/www.diningandcooking.com\/us\/45359\/"},"modified":"2026-10-07T02:05:15","modified_gmt":"2026-10-07T02:05:15","slug":"genesis-welcomes-new-york-beyond-cars-a-cultural-and-artistic-space","status":"publish","type":"post","link":"https:\/\/www.diningandcooking.com\/us\/45359\/","title":{"rendered":"Genesis Welcomes New York: Beyond Cars, a Cultural and Artistic Space"},"content":{"rendered":"

\n “Genesis House New York”: From Car Exhibits to Fine Dining and Art
Showcasing the GV90 Neorun First Edition, Limited to 222 Units
Presenting a Distinctly Korean Spatial Experience\n <\/p>\n

10th Avenue in the Meatpacking District of Manhattan, New York. Amid the red brick buildings, galleries, and restaurants that line the streets, Genesis House New York, the brand\u2019s flagship cultural space, stands out. Opened in 2021, this space is distinctly different from typical automotive showrooms that focus solely on displaying and selling cars. While keeping vehicles at the center, it is designed to allow visitors to experience Korean cuisine, tea, art, and culture altogether.<\/p>\n

\t\t\t\t\"Genesis<\/p>\n

Genesis House New York Exterior. Hyundai Motor Company<\/p>\n

\t\t\t\tView original image<\/p>\n

When visiting Genesis House New York on October 2 (local time), the first vehicle to catch the eye was the brand\u2019s top-of-the-line flagship large electrified SUV, the GV90 Neorun First Edition.<\/p>\n

This limited edition model, with only 222 units scheduled for production worldwide, incorporates the design and specifications of the concept car “Neorun” into a mass-produced vehicle. Its standout feature is the coach doors: the B-pillar in the center of the body has been removed so that the front and rear doors open facing each other.<\/p>\n

The interior is configured with four seats and features power-operated swiveling seats. The wood floor is equipped with a radiant heating system inspired by the traditional Korean ondol. The vehicle is designed not only for travel but also as a space for rest and staying inside, offering an experience beyond standard mobility.<\/p>\n

According to the staff on site, the GV90 Neorun First Edition appears in the film “Flesh Impact,” which commemorates the 100th anniversary of Marilyn Monroe\u2019s birth. The film had its world premiere at the Venice International Film Festival in September and is scheduled for its Asian premiere at the Busan International Film Festival on October 8.<\/p>\n

\t\t\t\t\"GV90<\/p>\n

GV90 Neorun First Edition exhibited at Genesis House New York.<\/p>\n

\t\t\t\tView original image<\/p>\n

Across from the displayed vehicle, there was a private curation area where customers could directly explore and combine different exterior colors and leather interior materials for their vehicle. This space is designed so that buyers can check color and material options before purchasing a car.<\/p>\n

Genesis House distinguishes itself from typical car showrooms even after visitors browse the vehicles. On the second floor, there are the Genesis House Restaurant\u2014combining Korean cuisine with a modern touch\u2014a Tea Pavilion for immersing in Korean tea culture, and a library for reading cultural literature.<\/p>\n

Throughout the space, rather than emphasizing product features, Genesis House focuses on creating space for visitors to linger and relax. Instead of selling cars in the conventional sense, Genesis interprets its concept of “hospitality” as an immersive spatial experience.<\/p>\n

\t\t\t\t\"Genesis<\/p>\n

Genesis House New York 1st Floor Vehicle Exhibition Space.<\/p>\n

\t\t\t\tView original image<\/p>\n

The integration with art is another defining feature here. Genesis House New York hosts ongoing exhibitions in collaboration with global artists. From June to September, the special exhibition “Manifesting Marilyn” marked the 100th anniversary of Marilyn Monroe\u2019s birth. According to the on-site staff, the exhibition attracted up to 2,000 visitors per day during its run.<\/p>\n

Genesis House New York comprises three floors, from one below ground to two above, covering a total area of about 4,340 square meters. The basement houses the “Cellar Stage,” a venue for performances, exhibitions, and brand events. On the first floor, there are zones for displaying production and concept vehicles, as well as the configurator zone for selecting vehicle colors and interior materials.<\/p>\n

Rather than placing vehicles at the forefront, Genesis House New York is focused on presenting a curated experience blending fine dining, tea, art, and architecture, delivering the brand\u2019s vision of experiential luxury.<\/p>\n

<\/p>\n

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A Genesis representative said, “Genesis House aims to be more than a showroom, becoming a cultural oasis in the heart of the city that connects local communities, art, and culture, and brings Korea\u2019s unique spirit of hospitality to the heart of New York through the entire space experience.”<\/p>\n

<\/p>\n

This content was produced with the assistance of AI translation services.<\/p>\n

\u00a9 The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Genesis House New York”: From Car Exhibits to Fine Dining and Art Showcasing the GV90 Neorun First Edition, Limited to 222 Units Presenting a Distinctly Korean Spatial Experience 10th Avenue in the Meatpacking District of Manhattan, New York. Amid the red brick buildings, galleries, and restaurants that line the streets, Genesis House New York, the<\/p>\n","protected":false},"author":2,"featured_media":45360,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[1822,22563,22564,332,414,192,1739,389,415,434,13597,22565,22562],"class_list":["post-45359","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-economic","tag-issue","tag-korea","tag-new-york-city","tag-new-york-city-fine-dining","tag-news","tag-newspaper","tag-nyc","tag-nyc-fine-dining","tag-politics","tag-society","tag-south-korea","tag-the-asia-business-daily"],"share_on_mastodon":{"url":"https:\/\/vive.im\/@dc\/117397181371134974","error":""},"_links":{"self":[{"href":"https:\/\/www.diningandcooking.com\/us\/wp-json\/wp\/v2\/posts\/45359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.diningandcooking.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.diningandcooking.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.diningandcooking.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.diningandcooking.com\/us\/wp-json\/wp\/v2\/comments?post=45359"}],"version-history":[{"count":0,"href":"https:\/\/www.diningandcooking.com\/us\/wp-json\/wp\/v2\/posts\/45359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.diningandcooking.com\/us\/wp-json\/wp\/v2\/media\/45360"}],"wp:attachment":[{"href":"https:\/\/www.diningandcooking.com\/us\/wp-json\/wp\/v2\/media?parent=45359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.diningandcooking.com\/us\/wp-json\/wp\/v2\/categories?post=45359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.diningandcooking.com\/us\/wp-json\/wp\/v2\/tags?post=45359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}