Fiserv Inc. early Tuesday announced it is building in AI-based e-commerce capabilities for its Clover point-of-sale technology. The new services are intended to help small businesses create and expand an online store while increasing product visibility via search and AI-enabled shopping sessions, according to Fiserv.
The move comes as Fiserv looks to leverage AI to extend its popular Clover payments technology beyond physical checkouts while aiding small businesses in efforts to reach customers online as well as in stores, according to the Milwaukee-based company, one of the nation’s biggest transaction processors.
Though the new Clover initiative is specifically aimed at small merchants with a “limited online presence,” as Fiserv puts it, the program depends on the broader launch Thursday of the Clover AI Website Builder. This offering, designed for medium-size as well as small merchants, includes e-commerce features that can be developed and launched using AI. It also offers synchronization of inventory and payments with the Clover point-of-sale technology.
With Clover and the new program, Fiserv is “turning AI from an emerging technology into an everyday growth engine that helps merchants compete, get discovered, and reach customers wherever they shop,” says Sanjay Saraf, chief product officer for merchant solutions at Fiserv, in a statement.
The new Clover AI Website Builder, along with the related e-commerce features, are available starting today to U.S. merchants, Fiserv says.
In related news Tuesday, PAR Technology Corp., a point-of-sale provider for restaurants, said its PAR Punchh, PAR Ordering, and PAR Catering services have been adopted by FSC Franchise Co., the franchisor for Beef ‘O’ Brady’s, The Brass Tap, and Newk’s Eatery. Together, the three chains operate 277 locations in the U.S. market. All three restaurant companies are existing PAR clients, according to New Hartford, N,Y.-based PAR.
The key to the rollout, PAR says, is that the three chains will run ordering, catering, and loyalty on the same system. In this way, “franchisees stop managing systems and start running restaurants,” says PAR chief executive Savneet Singh, in a statement “Every transaction feeds the same intelligence layer, every guest interaction gets smarter, and every new feature reaches all three brands at the same time. That’s what a unified platform means in practice.” The rollout to the three FSC chains is expected to start early next year, PAR adds.
PAR added AI capabilities to its product line in September 2025 with the launch of PAR AI, along with Coach AI. Both rollouts were intended to offer intelligent assistants for restaurant operations.
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