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International hospitality group Noble 33 will open Sparrow Italia on Monday, November 23, 2026, at 88 Ninth Avenue in Manhattan’s Meatpacking District. The opening strengthens Noble 33’s presence in the neighborhood, joining the group’s acclaimed Mēdüzā Mediterrania just steps away, and marks the third Sparrow Italia location worldwide, following London and Miami. While the two restaurants have distinct identities and cuisines, both share Noble 33’s focus on food, design and hospitality.
At Sparrow Italia, a live band performs nightly from a stage at the center of the dining room. The evening begins with Rat Pack-era standards and Italian-American classics before shifting to soul and 1990s East Coast hip-hop as the night progresses. As the music changes, so does the energy of the room, transitioning from an intimate dinner setting into a lively, music-filled atmosphere, with the dining experience remaining at the heart of it all.
“New Yorkers have no shortage of places to go for a great night out, but they expect more than a lively atmosphere,” said Tosh Berman, Co-Founder of Noble 33. “With Sparrow, we wanted the food to be every bit as memorable as the music. The band brings a different energy to the room, but everything starts with what’s on the table. That balance of food, atmosphere and hospitality is at the heart of what we do across Noble 33.”
With the culinary program overseen by Chef Lee Bennett, Noble 33’s Global Vice President of Culinary, who brings more than two decades of experience in Michelin-starred kitchens worldwide, the menu features interpretations of Italian-American classics alongside dishes created exclusively for New York. In a city that loves its Chicken Parm, Sparrow Italia dedicates an entire section to the Italian-American favorite, with three variations: Tuscan Chicken Parm with truffle Parmesan sauce and shaved truffle; Chicken Parm with vodka sauce and fior di latte; and Veal Parm with pomodoro, mozzarella and basil. A dedicated Carpaccio section features Wagyu, Tuna and Beet preparations.
Other highlights include The B.I.G. Meatball, a half-pound Wagyu meatball with arrabbiata, whipped ricotta and basil, and Veal Rack for Two with polenta, aged Parmesan, veal ragù and freshly grated truffle. The Butcher’s Reserve features a 42-ounce Bistecca alla Fiorentina, 14-ounce Wagyu NY Strip and Prime Filet with a Parmesan and oregano crust.
The wine program is among Noble 33’s most ambitious to date, featuring Italian producers, rare vintages and large-format bottles selected by the restaurant’s sommelier team. The by-the-glass selection highlights Piedmont, Tuscany, Sicily and Alto Langa, alongside Champagne and international producers. The program builds on Noble 33’s award-winning approach to wine, with restaurants across the portfolio earning Wine Spectator’s Best of Award of Excellence for two consecutive years.
Cocktail highlights include C.R.E.A.M., a savory blend of clarified reposado tequila, tomato water, basil and grapefruit; the Shaolin Sour with reposado tequila, Amaro Lucano and strawberry Aperol; and The Four Point Play with blanco tequila, génépy and cucumber. Spritzes, Negronis and alcohol-free options round out the menu.
Designed by Noble 33 in collaboration with New York-based architect Adrian Figueroa of SRA, Sparrow Italia offers an intimate escape from the energy of the city. Upon entering, guests are greeted by an overhead installation by Floratorium, featuring 120 handmade ceramic sparrows by New York-based artist Mariú Gonzalez. Sweeping architectural arches create a cocoon-like effect throughout the dining room, while soft lighting, rich walnut finishes, navy velvet seating and brass accents bring warmth and character to the space. The 132-seat main dining room features curved booths surrounding a central stage for nightly live performances. The first floor also includes a bar and lounge, private dining spaces and a seasonal terrace.
“We’ve gotten to know this part of New York well through Mēdüzā, and bringing Sparrow just down the street felt like a natural next step for us,” said Mikey Tanha, CEO and Co-Founder of Noble 33. “We’re proud of what we’ve built here and excited to introduce another restaurant that has its own personality while sharing the same attention to detail and hospitality that defines Noble 33.”
Sparrow Italia opens to the public Monday, November 23, and will be open seven days a week, with the bar opening at 5 p.m. and the dining room at 6 p.m. The restaurant closes at 11 p.m. Sunday through Thursday and at midnight on Friday and Saturday. Reservations can be made online.
For more information, visit sparrowitalia.com and follow @sparrowitalia.
The post New Italian Concept Sparrow Italia to Open in NYC’s Meatpacking District appeared first on FSR magazine.
Dining and Cooking