The shelves inside Japanese grocery chain Hashi Market’s first West Coast store, which opens in Cupertino on Oct. 9 at 10 a.m., are packed with snacks from Hokkaido, premium sake and luxe crown melons.
The 20,000-square-foot market at 20558 Stevens Creek Blvd. specializes in imported Japanese goods, seafood, meat, produce and pantry staples as well as fresh baked goods and ready-to-eat foods such as bento boxes, sushi and onigiri.
Justin Li, operations director for Hashi Market, said that the company focuses on Japanese imports, such as regional snacks, sushi-grade fish and premium produce. In addition, the store carries cosmetics, home goods and pop culture merchandise. “When you walk in it feels more like a younger store, like an Erewhon,” Li said, referring to the Los Angeles-based market chain known for its luxury products and Instagrammable smoothies.
Hashi Market will also offer housemade baked goods such as sausage buns and cheese breads. Prepared foods include teriyaki skewers, katsu curry and baked salmon, plus grab-and-go nigiri and sushi rolls. All sushi will be discounted by 30% after 8 p.m., a similar practice to some other local Asian markets.
Li said that Hashi Market chose Cupertino for its first West Coast location due to the city’s high median household income ($234,707, according to U.S. Census Bureau data from 2020 to 2024). The company also looks at demographics — Cupertino is 70.9% Asian, according to 2025 Census Bureau data — and for a strong presence of Asian restaurants and markets as signs that there will be interest in the store’s products. Hashi’s neighbors at the Crossroads shopping center include Taiwanese tea superstar Chicha San Chen, Chinese restaurant Home Eat and popular noodle chain Marugame Udon. There is also a Tokyo Central one mile away.
“Cupertino has a profile that we target,” Li said. “There is a culture of sushi there and H Mart and T&T Market also opened relatively close, in San Jose.”
The company is actually already familiar with the Bay Area. While the Cupertino store is the first brand-new Hashi Market in California, the company took over local Chinese supermarket Marina Grocery, with locations in Milpitas, San Mateo and Union City, last year. The company largely maintained the stock at these locations, which are listed as Hashi Markets under renovation on the company’s website, but has added some Japanese items to test demand, Li said.
“There is no timeline or definitive plans on whether those will become Hashis officially,” Li said. “Those will remain Marina stores until we decide it is right to convert them if it’s a good fit.”
Since opening its first store, Hashi Market has expanded to six New York City locations, with more on the way. It’s now in the midst of a national growth spurt: “We’re expecting to roll out 10 more stores by early 2027,” Li said, including in Colorado, Massachusetts and Washington state.
Dining and Cooking