Whole Foods Market will open a new 37,636-square-foot store ahead of Thanksgiving at 1051 Steam Ave. in Midlothian, Virginia. The location is the retailer’s third in the greater Richmond area and 17th in Virginia, and will be led by Store Team Leader India Lawal. Doors open at 8 a.m. on opening day, Nov. 19; regular hours will be 8 a.m.-9 p.m. daily.
The store’s design blends Virginia’s Colonial architectural heritage with modern aesthetics, using locally sourced wood, stone and brick, along with open architecture and a warm color palette, the Austin, Texas-based retailer said.
The assortment features more than 390 local items from Virginia and neighboring states, sourced with the help of Lillian Huber, forager for local and emerging brands.
Departments and local suppliers
Produce: Certified organic, conventional and Sourced for Good produce; all fresh produce and floral items meet the company’s Pollinator Health Policy to reduce the use of chemical pesticides.
Specialty: A department dedicated to cheesemakers and artisan producers, with crackers from Firehook Artisan Baked Crackers and Savannah Grace Southern Snacks and charcuterie from Naturalissima.
Grocery: Exclusive brand products alongside local suppliers including Blanchard’s Coffee Roasting Co., Don Sebastián salsas and Blue Ridge Bucha kombucha.
Seafood: Full-service fishmonger counter with smoked salmon from Ivy City Smokehouse, crab cake bases from Jimmy’s Famous Seafood and a local fresh oyster and fish assortment that varies daily. All offerings are sustainable wild-caught or Responsibly Farmed.
Meat: Full-service counter with animal welfare-certified selections, made-in-house sausage and butchers cutting to order, plus chicken from LaBelle Patrimoine Heritage Chicken.
Beverage: 350 wines and more than 270 craft beers and ciders, with local options from Hardywood Park Craft Brewery, The Virginia Beer Co. and Potter’s Craft Cider.
Prepared foods: Hot food and salad bars, fresh pizza, a Market Sandwich venue and sushi rolled daily by Genji.
Bakery: Bread baked daily, the retailer’s Berry Chantilly Cake and brown butter cookies, seasonal items and local cookies from Whisked by Jenna.
Wellness and beauty: Body care, beauty and supplement products, including soap from Chagrin Valley Soap & Salve Co.
Opening day and community giving
On opening morning, customers will enjoy samples from local suppliers including Blanchard’s Coffee Roasting Co. and Whisked by Jenna, along with national suppliers throughout the store. The first 300 customers in line will receive a limited-edition Midlothian tote bag and a Secret Saver coupon with savings of up to $100.
To mark the opening, Whole Foods Market is making food and monetary donations to Community Access & Supportive Services, a nonprofit that makes regular surplus food pickups from local Whole Foods Market stores and previously received a refrigerated van through the retailer’s Nourishing Our Neighborhoods program.
Prime members receive weekly discounts on select products and an additional 10 percent off hundreds of in-store sale items, and customers can pay in store with the Whole Foods Market or Amazon app. Grocery pickup will be available shortly after opening.
Founded in 1980, Whole Foods Market is part of Amazon’s Worldwide Grocery Stores and serves customers in more than 560 stores in the U.S., Canada and the U.K.
Dining and Cooking