MADISON, Wis. (WMTV) – Alongside food collections in barrels and trucks, businesses are raising money for Second Harvest Foodbank of Southern Wisconsin through WMTV’s Share Your Holidays campaign.
The campaign, now in its 31st year, aims to raise $1.5 million to help people experiencing food insecurity. Epic employees and Pellitteri Waste Systems are among those taking part.
Rebecca Artall, an event projects manager at Epic, said this is the employees’ 25th year participating, with over a decade involved in the digital drives. Staff donated the equivalent of more than 450,000 meals last year and hope to reach 500,000 this year, she said.
Their fundraisers have included a bake-off where votes count as donations and a challenge in which employees can pie managers if a team reaches its goal.
“It’s a good way to really get the teams involved, get staff excited, and make a really big impact in the community,” Artall said.
Pellitteri started with food drives in 2009 and moved to digital fundraising during the COVID-19 pandemic, when food collections were not recommended, said customer service manager Grace Kaetterhenry. The company’s online goal is $7,000.
Kaetterhenry and Pellitteri shares the drive through emails, social media, and community partners. Second Harvest supports food pantries in communities the company serves, she said.
You can do a lot with it because it’s just a link that you’re providing to people,” she said. “That gives you the opportunity and the time to really get more contributions through communications.”
Businesses and individuals can donate or start a fund drive through the Share Your Holidays page on WMTV’s website.
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