Which grocery store has the best Thanksgiving deals in the Boston area?

WCVB’s Ben Simmoneau shopped ten chains to find the lowest prices in Massachusetts

BOSTON —

From potatoes to pumpkin pie, there’s a new price winner if you’re looking for the best deals for your Thanksgiving spread.

For the third year in a row, we shopped 10 Thanksgiving staples at nine Boston-area grocery chains. We used the same list, so we could see how prices have changed and who offers the best haul for your holiday dollar this year.

Last year, a New England favorite was edged out. But this year, Market Basket was back on top with a $0.93 drop for turkey and all the trimmings. Here are your 2026 rankings:

Market Basket: $44.59 Walmart (last year’s winner): $47.42Stop & Shop: $51.02Target: $55.47Wegman’s: $55.69Shaw’s: $57.31Big Y: $57.91Roche Bros.: $61.70Whole Foods: $67.15

Kevin Brasler, executive editor at Consumers’ Checkbook, said Market Basket really stands alone as a fan favorite in New England.

“It’s kind of a unicorn in the world of grocery store chains,” Brasler said. “It gets really high ratings from its customers, or at least well above average ratings from its customers, but also charges low prices.”

Of the nine stores we shopped, prices rose at all but Market Basket and Whole Foods. The latter, Brasler said, consistently gobbles up the top spot in surveys of quality alongside Roche Bros.

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