WISN 12 and The Mader Menu are looking to help a local restaurant with ‘Pitch to Plate’
We want restaurant owners to tell us your story by submitting a vertical video and the opportunity to be featured by WISN 12 and The Mader Menu.
MILWAUKEE —
This is your shot. ‘Pitch to Plate’ is looking for Southeastern Wisconsin restaurants with incredible food, a compelling story, and the drive to bring it to life. One winning restaurant will be featured on WISN 12 and The Mader Menu with Tyler Mader.
How to Enter:
Fill Out the Submission Form at the ‘Pitch to Plate’ websiteUpload Your Pitch VideoRally Your CommunityWait for the Top 3
Key Dates:
April 6: Submissions Open – Fill out the form and upload your video.April 12: Submissions Close – Last day to submit your entry and upload your video.April 15: Top 3 Announced – Tyler announces the three finalists live on WISN 12.April 15-22: Public Voting – The public votes for their favorite.April 24: Winner Announced Live on WISN 12May: WISN 12 and Tyler Mader visit your restaurant and the full segment airs.
Video Submission Requirements:
5 minute maximumShot vertically on your phoneClear audio (phone quality is fine — just make sure we can hear you!)Upload directly via the submission formMake sure your video clearly tells your restaurant’s story
How Semi-Finalists Are Selected:
At the close of submissions on April 12th, three semi-finalists will be selected by The Mader Menu and WISN 12 production team based on:
StorytellingCreativityAuthenticityOverall brand presentation
How Public Voting Works:
Once the Top 3 are announced on April 15th, the audience decides the winner. Viewers will be directed to pitchtoplate.com to vote for one of the three finalists.
Voting happens at pitchtoplate.comViewers are encouraged to share and support their favoriteThe restaurant with the most votes at the end of the voting period wins
Final results verified by The Mader Menu and WISN 12.
What Your Video Should Include:
Tell Us Who You Are: Name of restaurant, location, owner/chef/team introductionWhat Makes You Special? Be YOU. Tell your story — family legacy, immigrant story, community impact, unique cuisineShow Us Your Food: What’s your must-try dish? Show it in action. Tell us why it represents your restaurant.Your Final Pitch: Why do you belong on WISN 12’s The Mader Menu? Why should Wisconsin discover you?

Dining and Cooking