Aug 26, 2026
California’s wine industry is bracing for further losses as trade tensions between the U.S. and Canada escalate again, according to a report from Wine Institute, which represents California wineries. The current President of the United States announced tariffs of up to 50% on Canadian goods this week, prompting Canada to retaliate with tariffs on $20 billion worth of American products. Although wine was not explicitly listed, American alcohol has faced boycotts from several Canadian provinces since last March in response to earlier tariffs.
Julie Berge, vice president of communications at Wine Institute, said the boycotts have been the most significant disruption to U.S. wines since Prohibition. A Wine Institute report released at the one-year mark of the restrictions showed U.S. wine exports totaled $805 million in 2025, down 35% from 2024. Berge noted that 80% of that decline was due to Canada, which accounts for 36% of the U.S. wine export market—more than the EU, U.K., and China combined. The boycotts erased roughly $360 million in revenue that the industry would have otherwise earned, according to the report.
Berge said the industry spent decades building relationships with Canadian importers, retailers, restaurants, and consumers, and the damage has been real on both sides. For some California winemakers, the impact was even greater. One Sonoma winery referenced in the report said Canada made up about 85% of its international sales and called the boycotts devastating. Multiple wineries have had to lay off employees due to the business hit.
Berge commented that the irony is that winemakers are in the business because they love creating a product that brings people together, and seeing it caught up in a trade conflict unrelated to wine is challenging. Wine is not the only California business affected; tourism has also seen a sharp decline in Canadian arrivals, with a 20% drop in 2025. Canada’s tariffs announced Tuesday also targeted agriculture, electronics, and transportation equipment industries, all of which have a presence in California.
Interactive table based on the Store Companies dataset for this report.
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#
Company
Headquarters
Focus
Scale
Note
1
E. & J. Gallo Winery
Modesto, California
Full portfolio, mass to premium
World’s largest
Private, many brands
2
The Wine Group
San Francisco, California
Value brands, boxed wine
Very large
Franzia, Cupcake, Almaden
3
Constellation Brands
Victor, New York
Premium wine & spirits
Very large
Public, Robert Mondavi, Kim Crawford
4
Treasury Wine Estates (US)
Napa, California
Premium & luxury wines
Large
US ops of Australian firm, Beringer
5
Jackson Family Wines
Santa Rosa, California
Premium & luxury wines
Large
Private, Kendall-Jackson, La Crema
6
Bronco Wine Company
Ceres, California
Value wines
Large
Charles Shaw (Two Buck Chuck)
7
Trinchero Family Estates
St. Helena, California
Full portfolio
Large
Sutter Home, Menage a Trois
8
Delicato Family Wines
Napa, California
Full portfolio
Large
Gnarly Head, Bota Box, Noble Vines
9
Kendall-Jackson Wine Estates
Santa Rosa, California
Premium wines
Large
Part of Jackson Family Wines
10
Duckhorn Portfolio
St. Helena, California
Luxury wines
Large
Public, Duckhorn, Decoy, Kosta Browne
11
Ste. Michelle Wine Estates
Woodinville, Washington
Premium wines
Large
Chateau Ste. Michelle, 14 Hands
12
J. Lohr Vineyards & Wines
San Jose, California
Premium wines
Mid-large
Family-owned, national brand
13
Wente Family Estates
Livermore, California
Premium wines
Mid-large
Oldest continuously family-owned
14
Bogle Vineyards
Clarksburg, California
Premium value wines
Mid-large
Family-owned, widely distributed
15
Francis Ford Coppola Winery
Geyserville, California
Premium wines
Mid
Diverse portfolio, lifestyle brand
16
Ravenswood Winery
Sonoma, California
Zinfandel specialist
Mid
No wimpy wines, part of Constellation
17
Ridge Vineyards
Cupertino, California
Premium single-vineyard wines
Mid
Monte Bello, Lytton Springs
18
Shafer Vineyards
Napa, California
Luxury Cabernet Sauvignon
Mid
Family-owned, Hillside Select
19
Silver Oak Cellars
Oakville, California
Luxury Cabernet Sauvignon
Mid
Dedicated to Cabernet only
20
Stag’s Leap Wine Cellars
Napa, California
Luxury Cabernet Sauvignon
Mid
Famous for 1976 Judgment of Paris
21
Chateau Montelena
Calistoga, California
Luxury Cabernet & Chardonnay
Mid
Judgment of Paris winner
22
St. Francis Winery
Santa Rosa, California
Sonoma County wines
Mid
Merlot & Zinfandel specialist
23
Justin Vineyards & Winery
Paso Robles, California
Bordeaux-style blends
Mid
Known for Isosceles
24
Hess Family Wine Estates
Napa, California
Portfolio of artisan wineries
Mid
Hess Collection, Artezin
25
Fetzer Vineyards
Mendocino County, California
Sustainable value wines
Mid
Part of Viña Concha y Toro
26
Bonterra Organic Estates
Mendocino County, California
Organic & biodynamic wines
Mid
Formerly Fetzer/Bonterra
27
Rodney Strong Vineyards
Healdsburg, California
Sonoma County wines
Mid
Family-owned, estate vineyards
28
Simi Winery
Healdsburg, California
Sonoma County wines
Mid
Historic, part of Constellation
29
Clos du Bois
Geyserville, California
Sonoma County wines
Mid
Widely distributed brand
30
Woodbridge by Robert Mondavi
Woodbridge, California
Value wines
Large
Part of Constellation Brands
1. INTRODUCTION
Report Scope and Analytical Framing
Report DescriptionResearch Methodology and the Analytical FrameworkData-Driven Decisions for Your BusinessGlossary and Product-Specific Terms2. EXECUTIVE SUMMARY
Concise View of Market Direction
Key FindingsMarket TrendsStrategic ImplicationsKey Risks and Watchpoints3. DOMESTIC MARKET SIZE AND DEVELOPMENT PATH
Market Size, Growth and Scenario Framing
Market Size: Historical Data (2012-2025) and Forecast (2026-2035)Growth Outlook and Market Development Path to 2035Growth Driver DecompositionScenario Framework and Sensitivities4. CATEGORY SCOPE, DEFINITIONS AND BOUNDARIES
Commercial and Technical Scope
What Is Included and How the Market Is DefinedMarket Inclusion CriteriaProduct / Category DefinitionExclusions and BoundariesDistinction From Adjacent Products and Substitute Categories5. CATEGORY STRUCTURE, SEGMENTATION AND PRODUCT MATRIX
How the Market Splits Into Decision-Relevant Buckets
By Product Type / ConfigurationBy Application / End UseBy Customer / Buyer TypeBy Channel / Business Model / Technology PlatformSegment Attractiveness MatrixProduct Matrix and Segment Growth Logic6. DOMESTIC DEMAND, CUSTOMER AND BUYER ARCHITECTURE
Where Demand Comes From and How It Behaves
Consumption / Demand: Historical Data (2012-2025) and Forecast (2026-2035)Demand by End-Use and Buyer GroupDemand by Customer / Consumer SegmentPurchase Criteria, Switching Logic and Adoption BarriersReplacement, Replenishment and Installed-Base DynamicsFuture Demand Outlook7. DOMESTIC PRODUCTION, SUPPLY AND VALUE CHAIN
Supply Footprint and Value Capture
Production in the CountryDomestic Manufacturing FootprintCapacity, Bottlenecks and Supply RisksValue Chain Logic and Margin PoolsDistribution and Route-to-Market Structure8. IMPORTS, EXPORTS AND SOURCING STRUCTURE
Trade Flows and External Dependence
ExportsImportsTrade BalanceImport DependenceSourcing Risks and Resilience9. PRICING, PROMOTION AND COMMERCIAL MODEL
Price Formation and Revenue Logic
Domestic Price Levels and CorridorsPricing by Segment / Specification / ChannelCost Drivers and Margin LogicPromotion, Discounting and Procurement PatternsRevenue Quality and Commercial Levers10. COMPETITIVE LANDSCAPE AND PORTFOLIO POWER
Who Wins and Why
Market Structure and ConcentrationCompetitive ArchetypesSegment-by-Segment Competitive IntensityPortfolio Breadth and Product PositioningCapability MatrixStrategic Moves, Partnerships and Expansion Signals11. DOMESTIC MARKET STRUCTURE AND CHANNEL LOGIC
How the Domestic Market Works
Core Demand CentersLocal Production and Distribution RolesChannel StructureBuyer and Procurement ArchitectureRegional Imbalances Within the Country12. GROWTH PLAYBOOK AND MARKET ENTRY
Commercial Entry and Scaling Priorities
Where to PlayHow to WinDistributor / Partner / Direct Entry OptionsCapability ThresholdsEntry Risks and Mitigation13. WHERE TO PLAY NEXT: MOST ATTRACTIVE GROWTH OPPORTUNITIES
Where the Best Expansion Logic Sits
Most Attractive Product NichesMost Attractive Customer SegmentsWhite Spaces and Unsaturated OpportunitiesHigh-Margin and Underpenetrated PocketsMost Promising Product Adjacencies14. PROFILES OF MAJOR COMPANIES
Leading Players and Strategic Archetypes
Leading Manufacturers and SuppliersProduction Footprint and CapacitiesProduct Portfolio and Segment FocusPricing Positioning and Indicative Price LogicChannel / Distribution StrengthStrategic Archetypes15. METHODOLOGY, SOURCES AND DISCLAIMER
How the Report Was Built
Modeling LogicSource RegisterPublications, Regulatory and Industry ReferencesAnalytical NotesDisclaimer
E. & J. Gallo Winery
Private, many brands
The Wine Group
Franzia, Cupcake, Almaden
Constellation Brands
Public, Robert Mondavi, Kim Crawford
Treasury Wine Estates (US)
US ops of Australian firm, Beringer
Jackson Family Wines
Private, Kendall-Jackson, La Crema
Bronco Wine Company
Charles Shaw (Two Buck Chuck)
Trinchero Family Estates
Sutter Home, Menage a Trois
Delicato Family Wines
Gnarly Head, Bota Box, Noble Vines
Kendall-Jackson Wine Estates
Part of Jackson Family Wines
Duckhorn Portfolio
Public, Duckhorn, Decoy, Kosta Browne
Ste. Michelle Wine Estates
Chateau Ste. Michelle, 14 Hands
J. Lohr Vineyards & Wines
Family-owned, national brand
Wente Family Estates
Oldest continuously family-owned
Bogle Vineyards
Family-owned, widely distributed
Francis Ford Coppola Winery
Diverse portfolio, lifestyle brand
Ravenswood Winery
No wimpy wines, part of Constellation
Ridge Vineyards
Monte Bello, Lytton Springs
Shafer Vineyards
Family-owned, Hillside Select
Silver Oak Cellars
Dedicated to Cabernet only
Stag’s Leap Wine Cellars
Famous for 1976 Judgment of Paris
Chateau Montelena
Judgment of Paris winner
St. Francis Winery
Merlot & Zinfandel specialist
Justin Vineyards & Winery
Known for Isosceles
Hess Family Wine Estates
Hess Collection, Artezin
Fetzer Vineyards
Part of Viña Concha y Toro
Bonterra Organic Estates
Formerly Fetzer/Bonterra
Rodney Strong Vineyards
Family-owned, estate vineyards
Simi Winery
Historic, part of Constellation
Clos du Bois
Widely distributed brand
Woodbridge by Robert Mondavi
Part of Constellation Brands
Dining and Cooking