The Meat Avenue Dubai: Fine Meats, Cold Cuts, Cheese Room and a Top Restaurant Experience

The Meat Avenue Dubai: Fine Meats, Cold Cuts, Cheese Room and a Top Restaurant Experience
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Location:
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https://www.instagram.com/themeatavenue/
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The Meat Avenue

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ذا ميت أفينيو دبي: اللحوم الفاخرة واللحوم الباردة وغرفة الجبن وتجربة أفضل المطاعم
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An artisan Butcher Shop specialized in the freshest and highest quality meat in Dubai. We pride ourselves in offering a personalized service; custom cuts and special requests are always welcomed. We take great pride in our team. Their passion and combined experience stretches over decades ensuring that our customers always receive expert advice on cuts, cooking or preparation.

At The Meat Avenue, we celebrate the excellence of our suppliers offering a wide range of products including Grass-fed and Grain-fed beef, Fresh lamb and hormones free Chicken – our ready to cook products are prepared in house by our highly-skilled chefs to give you authentic taste of Home. Our Meat comes from different sources: USA, Australia, New Zealand, UAE, South Africa, Brazil and more.
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An authentic Lebanese restaurant in Dubai offering mouthwatering, freshly prepared sandwiches and platters, we only use fresh and high quality ingredients to deliver a true taste of Beirut and bring back forgotten traditional flavors.
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Interviews with Anthony Rahayel

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Their name is The Meat Avenue, but I’ve visited many other meat shops. On the same day, 3 years ago, I visited them in JLT. Under the street, there was a very nice butchery, it’s still small. It may be a bit chilly, but there’s a huge kitchen in the

Back where they used to do catering. And still, we toured from one place to another. There’s a really cool video on YouTube that you can check out. It was posted on December 14th, 2020. As time went by, after 3 years, the business expanded significantly. They have cheese, meat, and partners.

And now, especially during the holidays, they’re doing even more catering and I can show you their selection of cold cuts. No changes needed. The translation is already contextual and colloquial/modern. I opened the fridges, and the smells hit me. The colors were amazing.

I saw butter that came from France, I saw meat that came from Japan. I saw an unbelievable amount of fat. I saw cheeses that you can’t find anywhere else in Europe or beyond. Let’s go inside, and see amazing things. I was discovering it slowly as I started filming. Oh my God.

Delicatessen at its finest. A European journey, the meat avenue, a new location, in this amazing building, individual, on Jumeirah Street. Let’s go. Jumeirah Street Hey Anthony, great to have you back again at The Meat Avenue’s new branch. I’m Mehdi Jaber and I’ve been in the UAE since 2005.

I used to work in a completely different field, but then we ventured into The Meat Avenue. It was a small butchery at the beginning, in 2013. And we brought it in 2015. It was called Malhamet Jabal Lebanon. Then we started building up our brand and created a new one called The Meat Avenue.

We started doing catering. We are one of the top catering companies and we recently won the Caterer of the Year award in Dubai. We specialize in live-brewing stations and are experts in this field. We have a butchery of course, we started as a butchery, we have a Lebanese restaurant in JLT.

And we just opened a new location on Jumeirah Beach Road. Here, we have a gourmet store that offers a unique experience. So of course, the core of the business is meat. So we have meat from all around the world. We keep our Lebanese expertise, we have Kebbeh, Kafta, Naye,

Kebbeh Ras, all the Lebanese expertise is still present. We’ve expanded our offerings to cater to every nationality in Dubai. So we have meat from all around the world, including steaks from Australia, New Zealand, Brazil, and South Africa. Japan, we have Kobe, we have two different Japanese steaks, American,

So we have meat from all around the world, with different recipes, different type of sausages, we do smoked meat. Currently, we are offering a tour to showcase all the additional things we do here. We have a dedicated cheese room, we have a new brand, it’s called the Cheese Avenue.

The Cheese Avenue has an amazing selection of cheese at a very reasonable price. We make cheese boards and our own charcuterie, including different types of salami and lomos, which are perfect for small parties or gatherings. We have a gourmet shop with a variety of spices and other items that complement our steak theme.

No changes needed as the translation is already contextual and colloquial/modern. These are the main products that we have. We recently opened a dining area, this dining area is the Meat Avenue Smoke and Flame. It’s all about smoking meat, including brisket, short ribs, sausages, and more.

We have a steakhouse with a variety of steak options, and you won’t have to break the bank to enjoy a good steak. You can get a great Wagyu or American tenderloin steak, or just a regular steak and fries for a fair price compared to other places.

It’s reasonably priced because we source our meat directly. You can choose your steak and have it prepared with various side dishes. No changes needed. The translation is already contextual and modern. We have good plans for the future. Hi Anthony, long time no see.

My name is Abu Haidar, I’m Lebanese, and I’ve been living in the UAE for 10 years. I work as a Business Development Manager at Meat Avenue, and I’m excited to share my journey with you. When customers come to us, they can choose from a variety

Of steak cuts, ranging from 12-13 meters. We have different categories like beef butts and full muscles, sourced from various origins and grades to cater to their preferences. No changes needed. The translation is already contextual and modern. We’re ready to serve everything from small sausages to

Handcrafted cold cuts made in the UAE. Our range is 100% Halal and free from fillers, additives, preservatives, and sugars. And it’s not just meat, we also offer a wide variety of cheeses from all over the world, including French and Swiss cheeses. Spanish cheese, etc.

This is our steak, we get the whole cuts, and we also offer grab-and-go options. Customers can come in, pick up a piece of cheese, and take it home with them. On top of that, Anthony, we also created a dine-in area where customers can come and try the meat we source from

Various butchers. It’s a special privilege for our customers, so they don’t have to pay every time they want to enjoy a delicious steak. a lot of money. We offer a dine-in area where customers can taste the meat we buy from butchers. You can choose a piece of steak from

The chiller and we will cook it to your preference. Our menu includes smoked and steakhouse items, as well as appetizers and salads. We are open from 10am to 11pm. it will be extended. During the holidays, we also offer a special festive menu featuring a cheese and cold cuts board.

As you can see, we have a festive menu for the holidays which includes the cheese and cold cuts board. It features our artisanal cheeses and handcrafted cold cuts made in-house. So Anthony, now let’s go to the second floor. Our second floor is the production facility.

Welcome to our production facility where we make meat, chicken, and cold cuts. Here, we have color-coded sections for different types of meat – red for beef, lamb, and chicken. We have all the items here and we’re constantly producing kibbeh 24/7. This is the vegetable section, and over here is the

Dry-aging area where we prepare the cold cuts. By the way, Anthony is working on a 2-meter long salami. What? Ok, let’s go. Oh my God! Wow! We’re not in Italy or Spain, we’re in the UAE. All this product is manufactured in the UAE. It is registered in the municipality.

The distribution will be on the market very soon. On the left, we have salami, on the right, chorizo, and in the middle, risotto. We’ve got around 13 to 14 different products that will hit the market soon, and we’ll also have the dry-aging process available here.

No changes needed as this is not the sentence to be fixed. Please provide the sentence that needs to be translated. We use the brine process, which takes 3 weeks for the flavors to fully penetrate the meat, and then we smoke it. Basically, after 3 weeks of smoking, you’ll have the most

Deliciously infused meat thanks to our brine process. Wow, what is this? Did you like it? What is this? Disneyland for adults. This is the pleasure room. How long have you been coming to this place? About 5 or 6 years. Is there anyone else who has done this? I don’t think so.

We’re the only ones who started selling 100% pure beef. The process means that there are a lot of preservatives. We only use curing salt and beef. Full certification. Full certification. Exactly. The municipality tests our product and gives us a shelf life based on the results.

They claim that the product can last for 3 or 4 months, so you keep it and sell it. Tomorrow, after people see the video, you won’t have any left for next year. We are always ready. Batch after batch. Now, Anthony, we prepared a mixture of salami. We removed the garlic. Thank God.

We’re gonna make the longest salami we’ve got – it’s gonna be 2 meters long. We want to make you proud of it. We will hang it on the wall under NGNO. Hopefully, by the time you visit us next, we’ll have this salami ready. We’ll showcase it in our upcoming video in a month.

2 meters long. Put it a little bit longer. No? Come on, let’s go. So basically, Salami is here. So you are making, let’s talk a bit. This package is not edible. This is called fibrous casing. Fibrous is made from a very thin layer. There is air circulation.

So that the drying process is done. If there is no air on it, there is no drying. It dries from the outside and stays from the inside. So when you dry it, the water evaporates and melts. Yes, that’s right. The salami you see being stuffed is actually undergoing curing and emulsification since yesterday.

If you touch the meat with your hand, it won’t come out. It is very sticky. Not cooked. No, not cooked. Raw. Curing is done and emulsification. Then it is stuffed. 4 days fermentation. The pH of the meat should be below 5.3. So the taste of the Salami comes out.

After the fermentation process is complete, we measure and weigh the product before storing it in the room. Everything happens by itself. Everything happens by itself. The nature is working. Exactly. The ingredients are meat and some secret stuff. It is Tungus Beef. Everything is secret.

I will tell you what I am going to buy. Wow. What do we sell this? Do we auction it? We sell it in small pieces. NGL O’Salami. Long, wide, and very beautiful. It’s fine. Is there enough meat? Yes. What am I doing in my country? Go catch it from here. Nice. Can’t wait.

Can’t wait. January. Can I fast forward? Let’s say it is 2 meters long. It weighs about 8 kilos. Ok. How much will it be after a month? It will be around 30-35% of its net weight. It will be ready. Let’s close the window. Let’s see if the pieces are the same.

1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 2, 2, 61. 61? Oh my God. 1, 2, 11, 10, 2 meters. 2.85 meters. Wow. Let’s Google Guinness World Record. There are records. We don’t care about the world record. Let’s put it and hang it and meet it in 1 month.

8th of January hopefully. It goes in and out. It goes in and out. Then, it is fixed. It is on the height of the room. What should we do? We started with this. We worked on it. We tried with this. It is fixed on one side.

On the other side, it is not fixed. What is? It is perfect. Some inventions. From here to here. Some 100% scouts. And we’re done. Nice. Nice nice. See you in 1 month. 1 month later. 1 month later. 1 month later. 1 month later. 1 month later. 1 month later. 1 month later.

1 month later. Since 3 years, we entered the butchery, a very small butchery in GAT, but it became very famous. It got bigger and bigger until it became here. We went to Rawara, a restaurant, and sat together. I tried some delicious dishes, including a full Lebanese spread. What is today?

Today, they are making salami. Today, they have cold cuts. Today, they have gourmet bites. Today, they have delicatessen. Today, they have deli from all around the world. And the cheese room, the whole country is talking about it. You enter the kitchen, you choose exceptional meat, kebbeh, catering, food, and so on.

And in the end, in the end, they have a restaurant. Not any restaurant. The restaurant doesn’t just make any street food, it’s upscale and gourmet. In an exceptional way. We are talking about meat. We are talking about a burger. We are talking about cheese. The finest of ingredients. For a burger,

You definitely enter an award. The meat is great, the sauce is amazing. Spicy, sweet, spicy, peppery, on and off. The bread is amazing. Crunchy coated fries. I waited for it for a long time. We will eat, we will eat Wagyu, we will eat the salad, and

The burrata that is made here in the Emirates, but this. Oh my God, Rubens. Rubens’ proof. Buttery sourdough. Sour kraut, and then, wow. Wow. We are in a butchery. Okay. Wow. Wow. 21 days of work. 21 days of picking. 21 days in that barrel you saw earlier, for dry aging.

21 days gives you meat that is amazing, that is great, that is proud. It has no sauces, no spices, it has a real deal of meat. Buttery, soft, smooth, and loaded with flavors. The bread is great, the sauce underneath is great, the crunch of sour kraut is great. Okay.

The Meat Avenue has a restaurant, and I am impressed. No changes needed as the sentence is already contextual and colloquial. The Meat Avenue sources all of their meat, bread, and cheese from high-quality suppliers. From your local supermarket or market, everything is of high quality. Probably, best for last. This is quality.

Now, Eid is coming. These are on the ground. To finish, a trip to Italy, you don’t complain about anything, made in UAE. Enjoy. Anthony. What? This is half, now there are 2 plates like each other. No, not like each other. Like each other. YouTube and Instagram. No, half and half.

I didn’t say anything yet. He is eating a lot. Do you want vinegar? Anthony, give me a pomegranate. I will give you one. What do you have? There is more? All of these are here? Wow. You are talking about restaurant quality. You’re talking about restaurant quality, like the kind

You’d find in a high-end place, but right here in the butcher shop. And then, look at the smell. The ribs, the Wagyu, the Angus, the meat. And all the sides, they have a full fledged kitchen. Kitchen, water in the back. Let’s see the meat, it’s meat time. Juiciness time, tenderness time.

Of course, it doesn’t need sauce. Not at all. Super extremely juicy. Super extremely juicy. One second. And then comes the platter. Here, you don’t need a knife. Here, you break it with a spoon. Here, a piece of meat speaks. Oh my God. Wow, who would have thought. Who would have thought.

The meat needed a restaurant. The meat needed a budget. Now, there’s someone who hangs out at the butcher shop and enjoys delicious food at a reasonable price. Look at this. Okay? I came to Meet Avenue to show you the refrigerators. And see if I like a bit of Lebanese cuisine.

They have all of these. The salami is a big surprise. After showing you the upstairs room, let me take you to where they are. They are here. In our episode, we toured the cheese room. We toured all the refrigerators. I want to show you that you can order for Eid.

The platter is completely done. Look, it comes with all the decorations and crackers. No changes needed. The translation is already contextual and modern. Some are from here and some are from Europe. The important thing is that we are talking about these. These are what we saw upstairs in the room.

The cold cuts are all made in-house. Have you ever seen something this black? Truffle Wagyu. And many other things. Great job, great job, great job. I’m impressed. Probably unexpected because I didn’t know. I thought I was going to a regular butcher shop, but this place is something else.

Our story ends with a piece of cheese. I told them I’d be back in January to show you the two meters. salami and to sit more and focus with the chef and enter the kitchen and show you the food. I never would have guessed that their restaurant would be this delicious.

Great job guys. The Meat Avenue now in Jumeirah.