This is a first. An upside down label…

by hostis_72

3 Comments

  1. Of course it should be like that, the wine is from Australia

  2. It’s so you can read the label while they’re pouring it

  3. Martinsimonnet

    Fun fact: there is a Swiss wine, called Non-Filtré, where the labels are traditionally printed upside down. It’s a very fresh Chasselas, made to be drunk quickly after fermentation, cloudy with lees. You are meant to shake the bottle before serving it to put the lees back in suspension in the wine, so the label is printed that way.

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