Momofuku responds to chili crunch backlash: ‘We wanted a name we could own’
Momofuku responds to chili crunch backlash: ‘We wanted a name we could own’
by Randomlynumbered
8 Comments
JeanVicquemare
Maybe they should have come up with a name that isn’t just a basic description of the item, then.
Like, I don’t even get the need for these moves by Momofuku, or by Fly By Jing. They claim they want distinction in the market- Okay, you already have trademarks.
Momofuku is a trademark – you already have a trademark. “Chili crunch” is a description of a product. “Fly By Jing” is a trademark. “Chili crisp” is a description of a product.
Jing can’t claim she invented chili crisp, either. It was already a well-established thing before her company came along.
tylerdurdenisnotreal
I could understand if he was upset people were putting Momofuku on their own product as that is their brand. This just seems like the Streisand effect in food.
hobbitfeets
David chang is so boring man. Really unlikable. Nothing wrong with being boring but it’s that he thinks he’s hot shit
shaolinoli
It’s just been called chilli oil for decades in the west and probably hundreds of years longer in Asia, why don’t we just all go back to that?
Phil_Major
I’ve yet to meet a chili crisp or crunch that isn’t just terrible. The texture is just oil and barely edible dried flakes, etc. They all taste terrible, they are all barely edible, and you just pick trash out of your teeth after consuming a bunch of oil and having a burnt taste in the mouth. On the merit of the product class, this is a non-issue.
But this is an intersting case for other products that actually matter at all, and as such, this is fairly important.
auntscam
anyone have a way around the pay wall?
ReidWalla
I hate greed
Lovely-sleep
I love seeing some drama in the spicy community
This week I discovered I like off brand siracha more than the OG
8 Comments
Maybe they should have come up with a name that isn’t just a basic description of the item, then.
Like, I don’t even get the need for these moves by Momofuku, or by Fly By Jing. They claim they want distinction in the market- Okay, you already have trademarks.
Momofuku is a trademark – you already have a trademark. “Chili crunch” is a description of a product. “Fly By Jing” is a trademark. “Chili crisp” is a description of a product.
Jing can’t claim she invented chili crisp, either. It was already a well-established thing before her company came along.
I could understand if he was upset people were putting Momofuku on their own product as that is their brand. This just seems like the Streisand effect in food.
David chang is so boring man. Really unlikable. Nothing wrong with being boring but it’s that he thinks he’s hot shit
It’s just been called chilli oil for decades in the west and probably hundreds of years longer in Asia, why don’t we just all go back to that?
I’ve yet to meet a chili crisp or crunch that isn’t just terrible. The texture is just oil and barely edible dried flakes, etc. They all taste terrible, they are all barely edible, and you just pick trash out of your teeth after consuming a bunch of oil and having a burnt taste in the mouth. On the merit of the product class, this is a non-issue.
But this is an intersting case for other products that actually matter at all, and as such, this is fairly important.
anyone have a way around the pay wall?
I hate greed
I love seeing some drama in the spicy community
This week I discovered I like off brand siracha more than the OG