As a half korean I was very disappointed when I first heard the news.
by DangBlazed
19 Comments
Automatic-Maul
Disappointed, but not surprised. David has been a jerk since forever, and this isn’t even one of the worst things he’s done.
akaoni523
I doubt Dave has much to do with this personally. It looks like a pretty standard corporate trademark defense tactic. If they don’t defend the Chili Crunch brand name someone else could come in and do the same to them.
That said, it’s a terrible look for Dave especially with the heat he’s taken with lifting the chili crisp idea from traditional Sichuan applications (Lao Gan Ma, etc) and the appearance of punching down against other Asian entrepreneurs.
junkimchi
His restaurants are mega failing so he’s spun out and desperate
Fragrant_Tale1428
I enjoy the food at Momofuku. Good noods. I was instantly irritated when he said mandu was the worst dumpling among dumplings on some random clip I saw for some show he was on. He was quite ranty about how bad it was in comparison. Dude. Every country has their version of dumplings, not just East Asian countries that he was using to compare. Apples and oranges comparison with a very narrow concept about dumplings for a chef. Lame.
Fomulouscrunch
Wow. I had no idea who this guy is and now I’m going to avoid things associated with him. He sounds like a jerk. And mandu are delicious, as are most dumplings I’ve eaten.
Jicama-Smart
sadly, f this guy
TheKrnJesus
Apparently he stopped enforcing the trademark after the backlash.
MelodicMasterpiece67
I mean, we’re talking about a company that gentrified instant ramen, so we shouldn’t be surprised.
$5 for ONE pack of Momofuko or FIVE packs of Indomie MiGoreng (the best instant ramen ever)…easy choice.
He looks like someone who’d have hard time getting laid if it wasn’t for his money or fame lol.
trx0x
In my opinion, the name “chili crunch” just sounds like a dumb marketing name, and in 40+ years I’ve been around the stuff, I’ve never heard of chili crisp be referred to as “chili crunch” until Momofuku marketed it. Let him have the dumb name; chili crisp should be the generic term, and everyone should just use that.
His look in this pic screams “I like the smell of my own farts.”
slinkysmooth
Never liked the guy. Would hear bad stories from NY chef friends about him. Didn’t like his actions during COVID. Makes sense he’d try to trademark something that even I used to say as a kids when eating it…
Mystery-Ess
I will never ever ever call it chili crunch because of him.
leugimonurb
Dude thought he was king, lost the internet with his bs. Hope small businesses can thrive against these aholes
eaguenza1
Man. Do I have words about this. Let me just say. He is from my home town. His sister is a POS, IMO. And he started his “fortune” from his parents seeding him. His kimchee jigae is trash, is he even allowed to be Korean?
19 Comments
Disappointed, but not surprised. David has been a jerk since forever, and this isn’t even one of the worst things he’s done.
I doubt Dave has much to do with this personally. It looks like a pretty standard corporate trademark defense tactic. If they don’t defend the Chili Crunch brand name someone else could come in and do the same to them.
That said, it’s a terrible look for Dave especially with the heat he’s taken with lifting the chili crisp idea from traditional Sichuan applications (Lao Gan Ma, etc) and the appearance of punching down against other Asian entrepreneurs.
His restaurants are mega failing so he’s spun out and desperate
I enjoy the food at Momofuku. Good noods. I was instantly irritated when he said mandu was the worst dumpling among dumplings on some random clip I saw for some show he was on. He was quite ranty about how bad it was in comparison. Dude. Every country has their version of dumplings, not just East Asian countries that he was using to compare. Apples and oranges comparison with a very narrow concept about dumplings for a chef. Lame.
Wow. I had no idea who this guy is and now I’m going to avoid things associated with him. He sounds like a jerk. And mandu are delicious, as are most dumplings I’ve eaten.
sadly, f this guy
Apparently he stopped enforcing the trademark after the backlash.
I mean, we’re talking about a company that gentrified instant ramen, so we shouldn’t be surprised.
$5 for ONE pack of Momofuko or FIVE packs of Indomie MiGoreng (the best instant ramen ever)…easy choice.
Lots of commentary on him at [https://www.reddit.com/r/KitchenConfidential/comments/1c3l66u/working_for_david_chang/](https://www.reddit.com/r/KitchenConfidential/comments/1c3l66u/working_for_david_chang/)
Can somebody give context?
He looks like someone who’d have hard time getting laid if it wasn’t for his money or fame lol.
In my opinion, the name “chili crunch” just sounds like a dumb marketing name, and in 40+ years I’ve been around the stuff, I’ve never heard of chili crisp be referred to as “chili crunch” until Momofuku marketed it. Let him have the dumb name; chili crisp should be the generic term, and everyone should just use that.
After a ton of backlash, they decided to back down, apparently? https://apnews.com/article/momofuku-trademark-chile-crunch-f00a8e94216490be2c3ef4532162adb3
His look in this pic screams “I like the smell of my own farts.”
Never liked the guy. Would hear bad stories from NY chef friends about him. Didn’t like his actions during COVID. Makes sense he’d try to trademark something that even I used to say as a kids when eating it…
I will never ever ever call it chili crunch because of him.
Dude thought he was king, lost the internet with his bs. Hope small businesses can thrive against these aholes
Man. Do I have words about this. Let me just say. He is from my home town. His sister is a POS, IMO. And he started his “fortune” from his parents seeding him. His kimchee jigae is trash, is he even allowed to be Korean?
What is going on and who is he?