ALDI Australia has launched there Christmas campaign which celebrates the little things that make a Christmas meal feel special. The campaign cites research by Aldi and PureProfile that found 73% of Aussies look forward to the sides just as much, if not more, than the main protein itself.
With that insight, it cleverly takes the classic song lyrics “I’ve had the time of my life” and reworks them with people singing about having the sides of their lives. That works for us!
“From the beloved sides to feasting favorites like the ham or the turkey, Aussies can have the Christmas they want by shopping with ALDI, making substantial savings and without ever comprising on quality,” said Jenny Melhuish, marketing director, ALDI.
“This year, we want shoppers to be able to go big on the little things without going big on their budgets in the process. This can easily be a reality for all Aussies by simply making ALDI their one-stop Christmas shop this festive season.”
David Fraser, executive creative director, BMF added: “A ham and turkey without sides is just a ham and turkey. They only become a Christmas feast when they’re surrounded by a plethora of sides. So it felt good to give sprouts and potatoes the limelight for a change.”
Created in partnership with BMF, Zenith Media, and Ogilvy PR, the integrated campaign will air across TV, cinema, radio, OOH, social, owned channels, and PR.
YouTube
Credits
Client: ALDI Australia
Creative Agency: BMF
Content Production: Bantam Productions
Production Company: FINCH
Director: Christopher Riggert
Music Supervision: Level Two
Music and Sound House: Rumble Studios
Editor: Jack Hutchings @ The Editors
Post Production: Fin Design & Effects
Production Company: Louis & Co.
Photographer Jamie MacFadyen
Retoucher: Cream Studios
Media Agency: Zenith Media
PR Agency: Ogilvy PR