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trending food ideas of 2024 that you might have missed
the power of social media to influence our lives became clearer than ever in 2024, with tiktok playing a significant role in shaping the cultural conversation. while there are concerns about tiktok’s dominant presence, the platform also gave us some fun, accessible, and tasty food trends this year. to find the best of the best, we asked chefs, recipe developers, and marketing pros, all of whom are tiktok content creators, to share their thoughts on the top food trends of 2024.
one trend that kept coming up was logan’s cucumber salad, created by tiktok user logan moffitt. this simple salad involves dressing sliced cucumbers with asian-inspired ingredients like soy sauce, chili crisp vinegar, sesame oil, and msg. recipe developer charlotte smythe, who has 167,000 tiktok followers, loves this trend because the dishes are “easy to make and really customizable.” she also points out that the original video was released in summer 2024, when people are looking for fresh, no-cook recipes.
another expert, courtney dwyer, founder of in your court marketing, credits the wellness trends and focus on affordability for the popularity of logan’s cucumber salad. “people are seeking healthy food options, and this cucumber recipe fits into that trend,” dwyer says. “it’s also cheap to make, which is a big plus given the increasing cost of groceries.”
other notable trends include the dubai chocolate bar, a milk chocolate bar stuffed with pistachio cream and shredded phyllo pastry. yumna jawad, a recipe developer with over 2 million tiktok followers, loves this trend because it’s unique and requires only three ingredients to make. she also points out that the trend leans into the growth and popularity of mediterranean recipes and the need for tiny comforts and little luxuries that are easy to make at home.
turkish pasta is another trend that took off on tiktok, with over 18 million views. this speedy dinner inspired by the flavors of turkish manti includes pasta, a creamy sauce made with greek yogurt and minced garlic, browned ground beef with onion and a pinch of curry powder, melted paprika butter and cherry tomatoes, and fresh parsley for garnish. nicola easterby, a london-based travel expert, thinks this trend is popular because people love quick, tasty, and healthy recipes, and are becoming more open to new food combinations.
other trends that made the list include all tajin all the time, a seasoning blend made with dried chili peppers, salt, and dehydrated lime that was used in everything from mayonnaise to beef jerky. pickle brine cocktails are also a hit, with fans of salt and brine finding a lot to love in the 2024 food scene. finally, there’s “fridgescaping,” a trend that involves making the interior of your fridge look as pretty and harmonious as possible, with full-scale decluttering, deliberate arrangements, and attractive containers for produce.
in conclusion, 2024 was a year of exciting food trends on tiktok, with a focus on healthy, affordable, and customizable recipes. from logan’s cucumber salad to the dubai chocolate bar, these trends show that people are looking for new and interesting ways to cook and eat, and are willing to try new ingredients and flavors. whether you’re a foodie or just looking for some inspiration in the kitchen, these trends are definitely worth checking out.