If you were alive in the 1980s and ’90s, then you remember the glory days of fruit snacks. Some of them were gummy. Some of them gushed. And some of them were oddly stringy. But the undisputed champion of fruity deliciousness was the snack that rolled. General Mills’ legendary fruit roll-ups have been a part of kids’ lunches and snack times since 1983, and over the years, they’ve had their sticky fingers on all sorts of triumphs and controversies. But how were they invented? And exactly how much “fruit” is rolled into that cellophane wrapper?

#fruitrollupchallenge #snacks #weirdhistoryfood

36 Comments

  1. George Shalhoub, creator of Joray Fruit Rolls (an apricot-based fruit snack) immigrated from LEBANON and founded his company in 1886.

    At least get that part right 😂

  2. I remember the Pizza Fruit roll ups. Never considered ice-cream and fruit rollups. Might have to try it sometime.

  3. So, people complain about th eFood quality of Fruit Roll Ups, but Im more concerned with the fact that they seem to employ only Children in their factory.

  4. When I was a kid, I mostly got Fruit by the Foot, primarily because it felt like so much more than Roll-Ups.

  5. They used to actually be a good product made with actual fruit, now they're just "fruit-flavored" corn syrup rolls.

  6. Guess i should be happy my mom most of the time my mom actually bought us fruit "leather" from whole foods 😂❤ love u mom 😊

  7. My personal fave growing up was stretch island fruit leather which a organic brand i was not allowed fruit roll ups my mom said there's not real fruit in them she was probably right

  8. 5:47 Oh hey, the Garfield fruit snacks! I really liked those ones as a kid, they had a kind of a fruit punch flavor and a neat texture because of the character shapes.

  9. Do one on Raspberry Bubblious gum. Probably spelled wrong. But I absolutely loved the taste of it, then it just disappeared?

  10. the kosher rolls are great. I had Fruit By The Foot more often as a kid, but Fruit Rollups were my secret favorite because of the flavor. But they were so sticky…

  11. That would’ve been so cool to go to Little Syria in Manhattan and have some of that lazeez (Arabic for sweet, tasty) amardeen as a dessert to a falafel sandwich in the 1920s. Damn you, Robert Moses! He deliberately picked that neighborhood to raze so he could build the Battery Tunnel because of his dislike of Arabs. You can research my claims if you don’t believe me…

  12. At 1:22, "fruit leather." Yes indeed! That's what my family called it In the early 80s when my mother made it from the apricots and raspberries she grew in our garden. A roll of fruit leather was pretty much the kids' equivalent of chewing tobacco. Tear off a strip, wad it up, put it in your cheek, and let it dissolve in your mouth over the next half hour or so. Excellent stuff! Fruit Roll-Ups became big when I was in middle school, so I always thought of it as a inferior copy of Mom's homemade creation. Love ya, Mom!!!

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