The trade organisation for German wines has launched its UK marketing campaign for 2025.
Wines of Germany UK said the activation will include communicating German wine’s position as “sometimes chilled, always cool” to the wine trade, wine writers and consumers.
In May, Germany’s generic tasting, The Big G, will take place in Edinburgh on May 12 at The Scotsman Hotel. The tasting will include Germany’s group of “young, up-and-coming producers” Generation Riesling.
Elsewhere, the 31 Days campaign has been updated to include all German wine, not just Riesling. 31 Days of German Wine, expected to be popular with independent retailers, will be a month-long celebration of German Wine during July.
Wines of Germany UK will be working with WSET again to provide online German wine training for WSET course providers.
Wines of Germany UK managing director, Nicky Forrest said: “As drinking and spending habits continue to evolve, German wine remains an exciting and accessible choice for all occasions. With its naturally light, elegant styles, it is perfectly positioned to thrive amid changing duty regulations and the growing trend toward more mindful drinking. Through our 2025 campaign, Wines of Germany UK will highlight the quality, versatility, and modern appeal of German wines, ensuring they remain a top choice for today’s wine lovers.”