Apr 21, 2025
IndexBox has just published a new report: U.S. – Olive Oil (Virgin) – Market Analysis, Forecast, Size, Trends and Insights.
Driven by growing demand, the market for virgin olive oil in the United States is set to continue its upward trend in consumption. Forecasts show a modest increase in market performance, with volume and value expected to rise steadily until 2035, reaching 310K tons and $2.9B respectively.
Market Forecast
Driven by increasing demand for virgin olive oil in the United States, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +0.8% for the period from 2024 to 2035, which is projected to bring the market volume to 310K tons by the end of 2035.
In value terms, the market is forecast to increase with an anticipated CAGR of +2.3% for the period from 2024 to 2035, which is projected to bring the market value to $2.9B (in nominal wholesale prices) by the end of 2035.
ConsumptionUnited States’s Consumption of Virgin Olive Oil
In 2024, the amount of virgin olive oil consumed in the United States amounted to 283K tons, with an increase of 6.7% compared with the previous year. The total consumption volume increased at an average annual rate of +3.5% from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption reached the peak volume of 311K tons. From 2021 to 2024, the growth of the consumption remained at a lower figure.
The revenue of the virgin olive oil market in the United States skyrocketed to $2.2B in 2024, surging by 45% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). Over the period under review, consumption enjoyed a remarkable increase. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.
ProductionUnited States’s Production of Virgin Olive Oil
In 2024, the amount of virgin olive oil produced in the United States stood at 16K tons, flattening at 2023 figures. In general, the total production indicated a temperate expansion from 2013 to 2024: its volume increased at an average annual rate of +4.4% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, production increased by +100.0% against 2014 indices. The growth pace was the most rapid in 2015 with an increase of 75% against the previous year. Virgin olive oil production peaked in 2024 and is expected to retain growth in years to come.
In value terms, virgin olive oil production fell slightly to $51M in 2024. Over the period under review, the total production indicated slight growth from 2013 to 2024: its value increased at an average annual rate of +1.8% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, production decreased by -20.2% against 2021 indices. The most prominent rate of growth was recorded in 2015 with an increase of 68%. Over the period under review, production hit record highs at $65M in 2017; however, from 2018 to 2024, production stood at a somewhat lower figure.
ImportsUnited States’s Imports of Virgin Olive Oil
In 2024, the amount of virgin olive oil imported into the United States expanded notably to 278K tons, growing by 8.5% against 2023. The total import volume increased at an average annual rate of +3.6% from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2020 with an increase of 18%. As a result, imports reached the peak of 300K tons. From 2021 to 2024, the growth of imports failed to regain momentum.
In value terms, virgin olive oil imports surged to $2.5B in 2024. Overall, imports saw a buoyant expansion. As a result, imports reached the peak and are likely to continue growth in the immediate term.
Imports By Country
Italy (92K tons), Spain (89K tons) and Tunisia (50K tons) were the main suppliers of virgin olive oil imports to the United States, with a combined 83% share of total imports. Argentina, Turkey, Greece and Portugal lagged somewhat behind, together comprising a further 12%.
From 2013 to 2024, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Portugal (with a CAGR of +19.1%), while imports for the other leaders experienced more modest paces of growth.
In value terms, Italy ($893M), Spain ($848M) and Tunisia ($407M) were the largest virgin olive oil suppliers to the United States, together comprising 85% of total imports. Argentina, Turkey, Greece and Portugal lagged somewhat behind, together accounting for a further 11%.
In terms of the main suppliers, Portugal, with a CAGR of +28.3%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.
Import Prices By Country
The average virgin olive oil import price stood at $9,138 per ton in 2024, growing by 45% against the previous year. Overall, the import price continues to indicate a resilient expansion. As a result, import price reached the peak level and is likely to continue growth in the immediate term.
Average prices varied somewhat amongst the major supplying countries. In 2024, amid the top importers, the highest price was recorded for prices from Greece ($9,771 per ton) and Italy ($9,674 per ton), while the price for Turkey ($7,462 per ton) and Argentina ($7,855 per ton) were amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by Portugal (+7.8%), while the prices for the other major suppliers experienced more modest paces of growth.
ExportsUnited States’s Exports of Virgin Olive Oil
Virgin olive oil exports from the United States soared to 10K tons in 2024, jumping by 63% on the previous year’s figure. Overall, exports recorded a strong expansion. As a result, the exports attained the peak and are likely to continue growth in the immediate term.
In value terms, virgin olive oil exports skyrocketed to $32M in 2024. Over the period under review, total exports indicated a pronounced expansion from 2013 to 2024: its value increased at an average annual rate of +4.1% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, exports increased by +95.3% against 2022 indices. As a result, the exports reached the peak and are likely to continue growth in the immediate term.
Exports By Country
Canada (6.4K tons) was the main destination for virgin olive oil exports from the United States, accounting for a 61% share of total exports. Moreover, virgin olive oil exports to Canada exceeded the volume sent to the second major destination, Mexico (1.2K tons), fivefold. South Korea (408 tons) ranked third in terms of total exports with a 3.9% share.
From 2013 to 2024, the average annual growth rate of volume to Canada totaled +11.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+14.2% per year) and South Korea (+62.3% per year).
In value terms, Canada ($19M) remains the key foreign market for virgin olive oil exports from the United States, comprising 58% of total exports. The second position in the ranking was held by Mexico ($3.6M), with an 11% share of total exports. It was followed by South Korea, with a 3.9% share.
From 2013 to 2024, the average annual growth rate of value to Canada amounted to +7.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+14.2% per year) and South Korea (+54.3% per year).
Export Prices By Country
The average virgin olive oil export price stood at $3,098 per ton in 2024, declining by -3.3% against the previous year. In general, the export price saw a pronounced contraction. The growth pace was the most rapid in 2021 an increase of 8.2% against the previous year. The export price peaked at $4,476 per ton in 2014; however, from 2015 to 2024, the export prices remained at a lower figure.
There were significant differences in the average prices for the major export markets. In 2024, amid the top suppliers, the country with the highest price was Italy ($4,653 per ton), while the average price for exports to Panama ($1,764 per ton) was amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was recorded for supplies to Italy (+2.5%), while the prices for the other major destinations experienced a decline.
Source: IndexBox Market Intelligence Platform