Premium grilling
Customers are looking to trade up on the basics, with our premium own-brand range Waitrose No.1 ready meals up 53% year on year, so we are giving them the same quality and choice to level up when grilling this summer. Introducing Waitrose No.1 barbecue range – new for this year – so customers can enjoy the very best on their barbecues. Our No.1 Red Shrimp & Monkfish with Pil Pil Butter has taken the classic Spanish dish of pil pil prawns to the next level with plump, sweet Argentinian red shrimp and succulent monkfish chunks – delicious with crusty bread to mop up every last bit of the butter.
Dips galore
Dips aren’t just for summer but they sure do taste great alongside picky bits in the garden, sales of dips are up 32% at Waitrose year on year – so we’re adding some newbies to the range. Complimentary to the Mediterranean flavours coming through in our summer range is our No.1 Baba Ghanoush – made with smoky grilled aubergines and creamy tahini. And for those that want a crowd pleaser, our Caesar Dip & Triple Layer Tex Mex Dip will bring a different surprise with each scoop.
Picky tea
Picky teas on TikTok have accumulated over 13.5M posts, as food lovers get creative with their grazing platters. Making up over 55% of the range with over 40 new and improved products is summer deli, meeting the need for a more casual, grazing meal to eat alfresco at a picnic or serve warm on those colder days. With options like our No.1 Romesco Charred Padron Peppers, No.1 Sicilian Giaraffa Olives, No.1 Prosciutto Arrosto, customers can rustle up a fuss-free but impressive spread in minutes.
Fresh & fruity
Bright colours and fresh flavours are always reminiscent of summertime, something customers can find throughout the range to add some zing to their meals. Taking a summer salad favourite and adding a fruity twist, our Diced Balsamic & Strawberry Beetroot has a hint of strawberry bringing a sweet fresh flavour. But nothing is more lip smacking than our No.1 Mango & Passion Fruit Curd, use it to mix through ice cream or scoop on top of your pavlova for a flavour explosion.
A selection of hero products include