Geneva, Switzerland-headquartered global logistics firm Mediterranean Shipping Company (MSC) is using new technology to tackle the global seafood sector’s unique shipping challenges via a highly agile approach to cold chain logistics.
Serving a sector that is affected by challenges ranging from weather to geopolitics, MSC’s approach is to be extremely prepared for changes big and small.
To address these challenges, MSC has launched iReefer – a digital monitoring system that MSC Spain Reefer Manager Juilo Nestar called “the world’s most advanced,” enabling “customers to track temperature-controlled shipments in real time.”
“Fishing combines seasonality with the global market,” Nestar said. “We cannot just rely on providing the same services as last year because timings and customer needs both change.”
The iReefer digital platform has an essential package that is free of charge and focuses on temperature control, while two higher-paid levels of iReefer – pro and ultimate – include more advanced analytics, such as …