If that isn’t clear enough, the company goes further, explicitly stating, “You wouldn’t want to cook with Drizzle,” and even offers a convenient rhyme mnemonic to ram home the point: “Made for eating, never heating!” It’s no “snitches get stitches,” but it’s still quite helpful.
“Sizzle”, in contrast, is made from olives picked in November, peak harvest season, and therefore offers a mellower flavor. Graza says its extra maturity makes it ideal for everyday cooking tasks like “roasting, searing, poaching, pan frying, baking, and marinating.”
“But apparently, Altman might be too busy running a company now worth $300 billion to read olive oil user instructions. “
But Altman might just be too busy running a company now worth $300 billion to read olive oil user instructions. Or more charitably, maybe he just forgot or wasn’t paying close attention. It’s not as if he had a panel of food scientists in front of him talking him through what he was grabbing.
If only there was a magical tool he could’ve leaned on to summarize what he needed to know about cooking with Graza olive oil, or thinking really outside of the box here, identify what he picked up and flag his mistake.
Then again, if a tool like that were to exist, like any other tool, there’s always a risk it could fail occasionally and provide a bogus findings like, “use Drizzle to sizzle.”
And if said tool had the occasional tendency to offer up bad advice, well, then Altman might never feel comfortable trusting its answers without doing additional research. Which would kind of defeat the value of the magical tool to begin with, right?
Whatever the real explanation for Altman’s condiment kerfuffle, the internet is more than happy to remind him that he chose poorly all on his own.
For its part, Graza also had some good-natured laughs at Altman’s expense, adding a slide in their Instagram post asking ChatGPT, “Which Graza oil do I use to cook pasta?” To ChatGPT’s credit, it responded correctly with Sizzle.