Greece-based winery Diamantakis is aiming to diversify the markets it sells to as it looks to protect itself from global market volatility.
Speaking to Just Drinks at the London Wine Fair last week, winemaker and co-founder Zacharias Diamantakis, said one of the group’s main goals was to focus on its exports and selling to more markets.
“I believe export is really important for the winery because your market could be divided,” said Diamantakis.
“You shouldn’t focus your sales on one market, you need to have a lot of places to sell wines because a place could suddenly become problematic, like the United States. Our United States market is quiet this year. It’s quite difficult [because of] all the tariffs now. So I think for all the wineries, it’s very important to have open doors to multiple markets.”
The winery has distributed its products with Vindependence since 2018 in the UK, selling in retailers and specialty stores. Diamantakis said the business was looking to find new stores to sell through there.
The business is also looking to find distribution in countries such as Norway, Sweden and Finland.
Diamantakis added that 70% of the winery’s sales mostly go to one place, its home market of Greece, and more specifically Crete. The winery aims to create a structure where its sales can be supported by multiple markets.
“So if one market doesn’t live up to its potential, we will have the opportunity to focus on another market. Because if one leg of your sales doesn’t work, you have a chance to go the another leg, maybe the other one will be stronger,” he said.
Founded in 2008, the winery currently sells to European countries including Belgium, Germany, Cyprus and The Netherlands. Its wines are also available in three US states, Canada and Mexico.
“We came here with the goal of supporting the wines of the region of Crete. This is very important, because we are here nine winemakers from Crete, from our area, from the region. And it’s very nice to be here and support the region (…) and Greece.”
The business’s portfolio currently offers wines made from nine grape types, which are both local and international varietals.
Diamantakis sells approximately 120,000 – 150,000 bottles a year. How much the company can harvest depends on how the winter season treats the grapevines.
“Greek winery Diamantakis looks to diversify exports” was originally created and published by Just Drinks, a GlobalData owned brand.
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