DiGiorno has a new pizza that contains premium toppings and a crisp crust.
The brand’s new Wood Fired Style Crust Pizza has a chewy and lightly charred texture. It’s available in four varieties:
Wood Fired Style Crust Four Cheese Pizza: Contains a blend of Romano, Asiago, Mozzarella and Parmesan cheeses;Wood Fired Style Crust Italian Meat Trio Pizza: Features a blend of pepperoni, salami and Italian sausage;Wood Fired Style Crust Supreme Speciale Pizza: Contains layers of pepperoni and sausage that is topped with green yellow and red peppers, as well as onions; andWood Fired Style Crust Premium Pepperoni Pizza: Made with pepperoni.
[Related: New Launches in the Consumables Category]
“DiGiorno is known for consistently delivering a fresh-baked taste and crust innovation, and Wood Fired Style Crust Pizza is no exception,” said Kimberly Holowiak, senior brand manager for DiGiorno. “This new crust offers everything people love about wood-fired pizza—the crisp, the chew, the char—all without ever leaving the house or using pizza oven. This new pizza is yet another example of how we’re pushing the frozen category and meeting people’s dynamic tastes.”
Consumers will find DiGiorno’s new Wood Fired Style Crust Pizza at retailers nationwide for an SRP of $6.49.