French youngsters may be surrendering stinky cheeses, but our kids still stand by the likes of Stinking Bishop, that’s the claim from Newhall Farm Shop.
The Chepstow Garden Centre grocer said they were surprised by reports that French cheese makers are reporting that young French people are pooh-poohing traditional smelly cheeses in favour of more bland products.
It has been widely reported that sales are particularly falling among French Generation Z consumers. The young French are apparently becoming more attracted to milder cheeses.
Shop supervisor James Bailey said: “As for France, it’s probably down to increasing popularity of yukky plastic-style burger cheese.
“However, we’ve had no problem and ‘stinky’ cheeses remain popular with our young customers.
“Our best pungent offering has got to be Stinking Bishop,”added cheese fan James.
The French research, conducted by the Académie Phormos, has caused alarm among traditional French cheesemakers.
Local cheesemakers should have no fear about youngsters wafting away the cheese plate, James assures us.