Hey matcha community!

I'm developing a new kind of electric matcha tool – but with a twist:
Instead of whisking by hand, this device spins the traditional bamboo whisk (chasen) for you.

So it's still the same natural bamboo tool, just with a small motor that rotates it — combining tradition with a bit of modern ease. Think of it as a gentle helper for busy mornings or for those who want perfect foam every time without manual whisking.

I know many of you probably haven't tried something like this, but I’d love to hear your take:

  • Would this kind of product interest you?
  • Do you see it as helpful or unnecessary?
  • Would it enhance or take away from the matcha ritual for you?
  • What would you expect or want in terms of design, experience, or feel?

Any honest thoughts or first impressions are super welcome. I want to create something that feels right to actual matcha fans, not just another gadget.

Thanks so much for reading! 🙏

by Aggravating-Talk-668

7 Comments

  1. CauliflowerReady4387

    This sounds pretty cool tbh. I love the traditional aspect of using a bamboo whisk, but my arm always gets tired. If this can do the whisking for me while still using the chasen Id definitely be interested

  2. lemonpurins

    The traditional matcha whisk requires a certain movement that’s not too heavy because the bamboo is delicate. This would potentially ruin a whisk. Not only that, there’s also traditionally a ceremony/ritual involved in bamboo whisks and this feels like it diminishes that. I think it’s best to stick to either hand whisking or completely metal frothers personally.

  3. AnimorphsGeek

    Electric whisks exist cheaply and in a more compact form.

    If you made a more durable metal version of the bamboo whisk, that might be interesting.

  4. Few-Educator-5782

    this strikes me as, forgive me, a little silly— whisking by hand is simpler and with fewer moving parts. it’s also easier to be delicate with the bamboo whisk while using it by hand. i don’t see a need to introduce an electric gadget in the process

  5. I’ll consider it if it’s less than 10$ otherwise my wrist can do the work for free

  6. ANDREWFL0WERS

    I think a product as pictured is in a bit of a no mans land interms of who it is for.

    Home users/shops who want to be authentic would be out.

    For home use, it’s probably a good idea for people with fine motor issues that want to try to be authentic with matcha. For people who don’t care about authenticity, it is competing against quite cheap hand-held electric whisks.

    When it comes to shops that don’t care about authenticity, you’re not just competing with electric whisks and shakers which are cheap but at the higher end really good matcha robots.

  7. OutlawNagori

    No, doing it by hand is easier and gives more control. Also unnecessary to have this extra device when it could just be an attachment for a milk frother.

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