My local grocery store has stopped carrying fresh "Impossible" products, though they still have some in the freezer section. Then this week, I went to The Habit with my wife and they've eliminated the Impossible burger there too. They still do have a vegan patty option, which I had and it was fine, but just wondering if others have thoughts.
Confirmation that The Habit has eliminated this option is here: https://gvwire.com/2025/04/18/habit-burger-grill-discontinues-beloved-impossible-burger-option/
Obviously Impossible products had a lot of "sizzle" (heh heh) when they were first introduced, and I was optimistic that this would be the beginning of more widespread availability and acceptance of plant-based meat alternatives. Looks now like that's not happening unfortunately.
by DramaGuy23
29 Comments
I went to Qdoba for the first time in years and was surprised it was gone. Off the menu for two years, apparently
iHop has an impossible burger similar to that one discontinued by The Habit. Pretty good too.
My local grocery still has plenty of impossible stuff, though the fresh versions are sometimes out of stock. I have seen more restaurants going back to veggie or bean burgers lately.
Try the masala burger patties from Trader Joes!
Price is a serious issue
IMO the impossible burger is…pretty possible. It isn’t preferable to Morning Star or the others for me.
It just has the added gimick of being pink till you cook it, like meat. As a person who doesn’t crave meat, I don’t need that.
It’s all part of the marketing, this seemingly impossible to find burgha
I love Impossible Burger!!!
I don’t like Impossible burgers. They are too close to meat. I heard some places were cooking them
In meat grease. I am annoyed when it’s the only vegetarian option on a menu. I love a good veggie black bean patty or falafel.
You know it’s all gno but hey have fun with it
That is right, Carls JR. as well. They are all slowly stopping. So lame man.
Lol yeah I’m vegan but I don’t eat GMO bs.. beyond is non GMO so get that instead of total garbage
I’ve noticed the same, and truthfully, I’ve backslid on eating meat a lot more since it’s gotten more difficult to find. I realize that some people are going to judge me for it (if I can’t exercise that self control without a fake meat, I must not have really tried, right?) but I suspect that it’s a net negative for the cause.
Trader Joe’s and Publix both carry it if you’re in the Carolinas! I think it’s a dollar or two cheaper at TJs
The Baja Fresh in Arizona also had impossible for a while then discontinued. Same with Jack in the Box Impossible Burgers that were being piloted here and . Del Taco’s Beyond Beef.
I’m kinda pissy about the whole thing. I blame the meat lobby for a lot of the bad publicity that’s been hammering social media since Impossible first started getting big. Also I’m sure price pays a roll. I get that these companies have to pay for R&D but for fuck’s sake, it’s not like an entire animal had to be raised then transported, slaughtered, and processed, yet you still have to pay at least $2 to upgrade a burger to a fake patty at most restaurants. And most impossible and beyond stuff can be cooked from frozen so it should be cheaper for these restaurants to keep it on hand without worrying about shelf life or thaw time.
Aww that’s sad I love Impossible burgers! I love the taste of meat but not the ethics or texture so it was perfect for me, I don’t enjoy the texture of soy or bean burgers 🙁
It made me so sad when they dropped it. They still have a veggie patty, but it’s wildly over priced and tastes like how feet smell.
Impossible burgers stunk.
I used to like impossible burgers and sausages but then I realized they upset my stomach and it was no longer worth the effort and expense. I just feel like there are better meatless proteins that are less processed and just as delicious.
I just went to Costco, and they had lots of things for Summer BBQs, but it’s the first time I didn’t see Beyond Burgers. I just can’t be bothered to buy that many burgers cause the texture/taste throws me off, after years of no meat.
Habit burger is dead to me
Bubbakoo’s Burritos got rid of their veggie patty and I’m still pissed
Burger King still got it
I have been a vegetarian so long that I don’t miss meat. I was never sure when I got it if the cook had swapped out a real meat patty.
For that reason I would always go with a vegetarian patty if there was the option.
It seemed to me that impossible burger was great for meat lovers who wanted to eat less actual meat.
It’s an amazing product, just not for me.
Was just shopping at Kroger in Indianapolis today and saw they lowered the price on a lot of their frozen products from $8.99 to $7.59. I’m pretty sure it was advertised as the new normal price and not a random discount or coupon ad.
I’m bummed that I can’t get the mcplant where I live. I feel like the Mcplant from McDonald’s tasted the best out of all of them. Surprisingly. McDonald’s. I would have never guessed.
I prefer beyond or impossible but am grateful they still have an option there.
Burger King !!
I’ve noticed the same thing, for some I guess it was a fad, it’s a bummer.