Backed by its distribution partner Kingsland Drinks Group, Andrew Peace’s Signature White Label and Signature Black Label ranges have been revamped to a new premium look.
Vicky Wood, head of brand and insights, Kingsland Drinks Group, said: “Despite a tough backdrop and playing in the biggest category in wine, Andrew Peace has achieved significant growth which is testament to the exceptional value and quality liquid, coupled with a strong and compelling brand proposition which resonates with our consumer. We’re proud to work alongside Andrew Peace and his family, to bring our brand platform, The Good Times Are Now, to every touch point. The new look and expanded range means we cater more to our target audience.”