Crimson Wine Group (CWGL, Financial) expands distribution with Winebow to include California, effective July 1, 2025. Expansion increases Winebow’s distribution to 11 key U.S. markets. Transition to begin in June 2025, ensuring smooth operations with minimal disruption.
Crimson Wine Group (OTCQB: CWGL) has announced a significant expansion of its distribution network through an extended partnership with Winebow, set to include the vital California market starting July 1, 2025. This strategic move aims to leverage the robust growth potential within California, further solidifying CWGL’s market presence across the United States.
Building upon a successful five-year relationship, Winebow already manages the distribution of Crimson Wine Group’s portfolio in the Northeast, Mid-Atlantic, and Illinois regions. With the inclusion of California, Winebow will expand its reach to cover 11 essential U.S. markets, aligning with both companies’ growth objectives.
A seamless transition is anticipated to commence in June 2025, with both Crimson Wine Group and Winebow committed to maintaining continuous operations and minimizing any potential disruptions. Alexis Walsh, EVP Consumer and Revenue Growth at CWGL, emphasized the partnership’s importance in advancing the company’s fine wine portfolio and growth strategy.
Dean Ferrell, President and CEO of Winebow, expressed excitement about this extension, citing a shared vision between the companies for strategic growth within the California market.
Crimson Wine Group, renowned for its collection of iconic wineries, continues to innovate and expand across all channels, demonstrating a commitment to enriching its wine offerings both domestically and internationally. Further information about their expansive portfolio and sustainability initiatives can be accessed at www.crimsonwinegroup.com.