June 17, 2025 — Online exhibitor registration for ProWein 2026, International Trade Fair for Wines and Spirits, is now open at www.prowein.com/2330. The world is in transition – bringing massive challenges also for the wine and spirits industry. Especially in times like these the sector needs clear direction. ProWein has succeeded in providing this guidance for over 30 years – and will continue to do so in the future. ProWein will be held at the fairgrounds in Düsseldorf, Germany, from March 15 – 17, 2026.
Successful business – nowhere more effective than in Düsseldorf
ProWein is unrivaled when it comes to initiating and concluding business deals on an international scale. This is where the global Who’s-Who of the trade meets with the key suppliers exhibiting from all over the world. From importers from North America to top-buyers from Asia to leading retail groups from Europe: if you want to sell worldwide you have to be present at ProWein. A key advantage: Germany is one of the most relevant import markets for wines and spirits worldwide – and Düsseldorf is the gateway to it.
More efficient, more targeted, more business-focused – the new hall layout
In 2026, ProWein will feature a strategically improved hall layout. Now occupying Halls 1 to 7.0 it will provide sufficient exhibition space for the 4,000 exhibitors. They will all benefit from increased visibility – and visitors from shorter distances and more coherent structures. The very popular ProSpirits segment will occupy two entire halls for the first time – a clear signal for the market.
Business first thanks to strong VIP Buyer Program
Only trade show, no frills – ProWein is and remains the world’s leading business platform for wine and spirits. What counts here is business and those coming to ProWein do business. This is more successful in Düsseldorf than anywhere else. In order to maximize business opportunities for exhibitors even further, ProWein is massively investing in its VIP Buyer Program by expanding it in a targeted and determined manner: high-caliber buyers, focused matchmaking formats, measurable added value.
For further information on visiting or exhibiting at ProWein 2026, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: [email protected]; Visit www.prowein.com and www.mdna.com. Follow us on https://www.linkedin.com/company/mdnachicago/
For hotel information, contact TTI Travel, Inc. at (866) 674-3476; E-mail: [email protected]; www.ttitravel.net or use the booking platform on the ProWein website: https://www.prowein.com/en/Exhibit/Information/Hotel_CityInfos