Nestled in the heart of East Brunswick, Bella La Pizza, located at 337 NJ-18, offers a casual, family-friendly dining experience with a vast selection of Italian cuisine. This family-owned restaurant presents a warm, inviting atmosphere while serving a wide array of Italian fare, including an extensive selection of pizzas, pasta, seafood, veal, chicken and more. The restaurant operates in a BYOB setting, allowing guests to bring their beverages to pair with their meals.
Bella’s diverse menu includes savory wraps, cold and hot subs, stromboli rolls, calzones and an assortment of specialty pies. Customers can enjoy traditional cheese pizza or opt for unique variations such as vegetable, ham and pineapple, meat lovers, white pizza, margherita, buffalo chicken, barbecue chicken, chicken parmigiana, chicken bacon ranch, vodka pizza and chicken marsala. The restaurant also caters to vegetarians and offers a dedicated kids’ menu, making it a suitable choice for families.
Upon entering Bella’s, diners are greeted with an inviting layout. To the right is the dining area, where deep-red tones, vintage picture frames and decorative statues create a cozy yet classic ambiance. To the left, patrons will find the cash register, counter seating, and two small wooden tables. The counter, positioned along the windows overlooking Route 18, offers a vibrant view, making it an excellent spot for a quick meal.
During a recent visit, the buffalo chicken pizza stood out as a flavorful option. The sauce, while not overwhelmingly spicy, delivered a noticeable kick lingering in the back of the throat. The chicken was tender and moist, complemented by a generous amount of sauce. However, for those who prefer a drier pizza, this might not be the best choice because of its saucier composition. The lemonade wasn’t overpoweringly tart, but a light taste that paired surprisingly well with the kick of the pizza.
Bella offers both branded and traditional soft drink options. The branded sodas, including birch beer, black cherry soda, orange soda and lemonade, are priced at $3.75, while house options like Coke, Diet Coke and Sprite are available for $1.75.
Bella combines a welcoming atmosphere with a broad selection of Italian dishes, making it a great spot for both casual diners and those seeking a cozy meal with family and friends. With its flavorful pizza options, unique beverage selection and comfortable seating arrangements, it is a solid choice for Italian cuisine lovers in East Brunswick.