June 24, 2025 (Mendota Heights, MN) — Prestige Beverage Group is proud to announce a new partnership with Boutari Wineries, one of Greece’s most historic and celebrated wine producers. Effective September 1, 2025, Prestige Beverage Group will represent the full Boutari portfolio across the United States.
Established in 1879 in Naoussa, Boutari is a cornerstone of Greek winemaking, known for pioneering the production and global recognition of quality Greek wines. With vineyards spanning some of the most prestigious wine regions in Greece—including Santorini, Naoussa, Mantinia, and Crete—Boutari is internationally acclaimed for its dedication to indigenous varietals, such as Xinomavro, Moschofilero, and Assyrtiko.
“Boutari has proudly shared the richness of Greek terroir for over a century, and this partnership with Prestige Beverage Group marks an exciting step forward in our U.S. journey,” said Dimitris Markou, Commercial Director, Boutari Wineries. “With Prestige’s deep market expertise and passion for authentic brands, we’re confident more Americans will discover the wines that define Greek winemaking.”
This strategic partnership further strengthens Prestige Beverage Group’s premium Greek portfolio, joining the likes of Santo Winery and Mythos Beer—and reinforces the company’s commitment to introducing U.S. consumers to authentic, globally revered Mediterranean brands.
“Boutari is a true icon in Greek wine, and we’re honored to welcome them to our growing portfolio,” said Justin Ashton, General Manager, Prestige Beverage Group. “Their legacy and focus on quality align perfectly with our mission to bring distinctive, heritage-driven brands to U.S. consumers.”
About Prestige Beverage Group
Prestige Beverage Group is a leader in the alcoholic beverage space, developing and importing a global portfolio of wine and spirit brands to provide consumers with a diverse range of innovative, quality products. Founded in 1974, Minnesota-based Prestige Beverage Group encompasses a portfolio of 70-plus brands, including Kinky Beverages, Risata Wines, Yes Way Rosé, Windsor Canadian, and 2XO Whiskey. For more information about Prestige, please visit www.prestigebevgroup.com.
About Boutari Wineries
Boutari Wineries S.A. is a purely Greek winemaking company, which started writing its own wine history in 1879. With three wineries in Greece in important wine-producing regions of the country and numerous international awards for quality, it develops a comprehensive range of products with more than 35 wine labels. The winery’s export activities extend to more than 40 countries, contributing to the consolidation of Greek wine abroad. In 2022, the company was acquired by the Sterner Stenhus Greece investment scheme, aiming at further developing the historic business, combining tradition with modern oenological practices that express the unique terroir of Greece.www.boutari.gr