Barilla Canada marks Italian Heritage Month with a culinary initiative that explores Italy’s diverse regional cuisines through innovative lasagna recipes. The campaign showcases four distinctive preparations, each representing a different Italian province and its gastronomic traditions. The venture simultaneously highlights the convenience of Barilla’s Oven-Ready Lasagne product.
For Italian Heritage Month, Barilla Canada spotlights the Lasagna Ricotta e Melanzane from Sicily, the Meat Lovers Lasagna alla Napoletana from Campania, the Truffle Bechamel Lasagna al Tartufo from Piedmont, and the Seafood Lasagna alla Veneziana from Veneto.
Beyond recipe inspiration, Barilla is enhancing engagement through a sweepstakes. The main prize is a culinary trip to Italy, which includes an exclusive cooking experience at the brand’s Parma academy. This promotion runs through July 31st. Thus, Barilla’s initiative serves dual purposes — educating Canadian home cooks about authentic regional Italian cooking while demonstrating the versatility of Barilla’s pre-cooked lasagne sheets in both traditional and contemporary applications.
Image Credit: Barilla