June 25, 2025 (London, UK) — The Regenerative Viticulture Foundation (RVF) has welcomed Jancis Robinson OBE MW as its Patron, reflecting a shared commitment to pursuing true, holistic sustainability in the world of wine.
Jancis Robinson OBE MW
Robinson has championed sustainability in wine throughout her 50-year wine-writing career, including her successful campaign to reduce bottle weights. Over the years, she has consistently used her platform to raise awareness of pressing environmental issues ranging from climate change and carbon capture, to recycling efficiency and farming systems.
More recently, Robinson has set her sights on defining what ‘true sustainability’ means for wine and challenging all members of the industry to take a more critical, informed and proactive approach to environmental and social responsibility. Her vision for wine to ‘go beyond sustainability’ mirrors the RVF’s core mission to not only sustain but actively regenerate vineyards through practices that improve soil health, biodiversity and resilience.
“The Regenerative Viticulture Foundation plays a crucial role as the only global organisation dedicated to making regenerative farming practices scalable, credible and practical across the wine industry,” says Robinson. “Their work ensures that sustainable viticulture is not just an ideal, but a reality that benefits our planet and future generations.”
Stephen Cronk, co-founder and Chair of the RVF, adds: “Jancis’ unparalleled leadership in advocating for sustainability in wine makes her an ideal champion for the shift toward regenerative viticulture. Her influence will play a pivotal role in inspiring the industry to move beyond token gestures and embrace the kind of transformative change that is essential for the long-term health of our vineyards and the planet.”
Robinson’s appointment marks a new chapter in the RVF’s efforts to drive real change in the industry. As patron, she will play a vital role in amplifying the foundation’s work and encouraging winegrowers, producers and consumers to take bold steps towards a more environmentally responsible wine industry.
For more information, please contact: Regenerative Viticulture Foundation
Email: info@regenerativeviticulture.org
About the RVF
The Regenerative Viticulture Foundation (RVF) is a global non-profit dedicated to working with nature to create sustainable future for vineyards, growers and the planet. The RVF equips wine producers around the world with the knowledge, tools, and support they need to transition to regenerative farming practices – improving soil health, biodiversity, water tables and climate resilience while protecting wine quality and long- term supply.
The Regenerative Viticulture Foundation is a UK registered charity.
About Jancis Robinson OBE MW
Jancis has been voted the world’s most influential wine critic in various polls in the US, France and internationally – although she describes herself as a wine writer rather than a wine critic. She founded JancisRobinson.com in 2000, selling the award-winning, subscription-only wine website to US digital publisher Recurrent Ventures in 2021 and then to Eisenhower Flagsta_ in 2024. She is now editor in chief and main contributor. She has been wine correspondent for the Financial Times since 1989 and writes for this global publication and ft.com every Saturday.
She is founder-editor of The Oxford Companion to Wine, co-author with Hugh Johnson of The World Atlas of Wine (nearly five million copies sold) and co-author of Wine Grapes, each of these books recognised as a standard reference worldwide. The 24-Hour Wine Expert (2017) is a slim paperback guide to the practical essentials of wine.