Veroni, the number one Italian charcuterie
brand in the U.S., celebrated its 100th anniversary with a showcase at the
Summer Fancy Food Show. From June 29 to July 1, Booth #2818–2820 became
a tasting destination where tradition met innovation. Veroni brought its
best-selling product lines to New York, marking a century of craftsmanship,
flavor, and family history — and proving that 100 years is just the beginning.
Founded in 1925 in
Emilia-Romagna, Veroni has grown from a small local grocery into a global
brand, proudly maintaining its artisanal Italian roots. Throughout the decades,
the company has achieved key milestones that have shaped its unique identity.
In 1996, Veroni set an unbeaten record with its Giant Mortadella
weighing 2.6 tons and measuring 6.5 feet in
diameter. In 2016, the
brand expanded to the U.S. with a slicing facility in Logan, New Jersey,
where its 100% Italian-imported meats are sliced and packaged to meet U.S.
standards while preserving their authentic flavor and quality. In 2021,
Veroni became the leading Italian charcuterie brand in the United States*,
gaining further visibility through partnerships with major tennis tournaments
such as the Miami Open, Cincinnati Open, Mubadala Citi DC Open, and
Internazionali BNL d’Italia. Next up: for the third year in a row,
Veroni will be the Official Italian Charcuterie Sponsor of the Cincinnati
Open and will debut at the US Open, where it will host a private
lounge experience.
With over $190 million in revenue
in 2024 and an annual growth of 25%
in the U.S. market, Veroni is more than a charcuterie brand —it”s a
lifestyle mark. Veroni’s strategic expansion blends traditional Italian
craftsmanship with product formats tailored to the preferences of American
consumers.
Bringing the Best of Aperitivo to the
U.S.
Aperitivo has never been more appealing. Veroni presented
two standout product lines at the Summer Fancy Food Show that blend Italian
flavors with convenience, bringing the spirit of Italian style straight to
American tables. All were paired with Italian cocktails like the iconic Spritz
to recreate an Italian atmosphere.
Aperitime
Line – Three ready-to-serve
platters featuring Veroni’s premium imported cured meats — such as Salame,
Soppressata, and Italian Prosciutto — paired with Italian classics like cheese,
olives, dried fruit, and breadsticks. Perfect for home entertaining and special
gatherings, these boards pair well with wine or a Spritz to savor the Italian
vibes.
Snack
Line – Six on-the-go snack packs featuring
Italian Salame and Prosciutto, Provolone cheese, dried fruits, and breadsticks.
High in protein and designed for portability, these trays are ideal for busy
professionals, families, and consumers seeking convenient yet indulgent
options.
Veroni also unveiled a new Mortadella concept: Mortadella
“Grill and Enjoy” a single,
thick-cut 14oz slice, measuring
8.7 inches in diameter and 0.8 inches thick, specially crafted for grilling and
appetizers. Already well received in the Italian market, this
product offers a modern twist on a classic, aiming to enhance and diversify the
Aperitivo experience.
*(Circana, U.S. Luncheon Meat segment)