Gaurav Narang, founder of Coffee Culture, has introduced his latest hospitality venture with the launch of Morjim Culture, an all-day beachfront venue located in Morjim, Goa. This marks Narang’s 34th outlet in the hospitality sector and introduces a multi-format experience that spans a café, sundowner lounge, and speakeasy bar.
Situated directly on the beach, Morjim Culture is designed to transition across dayparts, beginning as a café offering a curated selection of slow-brew coffees and all-day breakfast items, evolving into a sundowner venue by evening, and transforming into a speakeasy bar by night. The venue aims to cater to a wide demographic including residents, remote workers, and leisure travelers.
The daytime café menu includes a range of slow-brewed coffees such as 24-hour Cold Drip, PourOver, and iced beverages like Mont Blanc (featuring mascarpone foam and orange zest) and The Oat Life (an espresso mixed with jaggery and oat milk). The venue also features Dirty Matcha in its cold coffee lineup.
Breakfast and light meal options include the Dragonfruit Smoothie Bowl, Tofu and Chimichurri Bowl, Overnight Oats, and Toffee and Nut Brittle — a coffee beverage made with in-house dark toffee syrup and mascarpone foam. The House Cold Brew, blended with single-origin Ghana cacao, is positioned as one of the core offerings.
By sunset, the venue pivots to a sundowner format offering beachside dining with dishes such as Vietnamese Beach Bowl, Smoky Lamb Urfa, Smoky Chicken Urfa, and Shore Seafood Herb Salad. Other highlights include Golden Kataifi Prawns, Tempura Sushi, Jackfruit Adana Kebab, and Sunkissed Butter Garlic Rice. Pasta-based options like the Shrimp Island Tortellini are also available. Desserts include the Apollo (coffee, Baileys, pistachio cream, finger biscuit) and Marble Cheesecake.
Signature cocktails are crafted to suit the beachside atmosphere. Drinks include Irish Maid (whiskey-based), Hey Honey (gin and grapefruit), Blueberry Julip, Mexican Murder (tequila, Aperol, jalapeño, red wine), Pepino Picante (cucumber and coriander), Matchatini (vodka, yuzu, matcha syrup), and Malibu Coconut Cosmo.
Morjim Culture also houses Unculture, a speakeasy bar concealed behind an unmarked entrance. Here, guests can select their mood from a board, allowing bartenders to tailor drinks to individual preferences. Standout cocktails include the Spro’groni — a variation of the Negroni with a coffee base — and the Frisky Raw Mango Picante, which blends tequila, raw mango, and jalapeño.
Morjim Culture includes additional lifestyle elements such as morning yoga sessions on the beach and communal spaces for casual gatherings. The venue’s interior features earthy textures and minimalistic design, with a structure that transitions seamlessly between indoor and outdoor areas.
Speaking on the philosophy behind the venture, Gaurav Narang emphasizes that the space is designed for travelers rather than tourists — aiming to foster a sense of community and deeper engagement. “It’s not for tourists; it’s for travellers. For those who come not just to visit, but to feel,” Narang said.
With a concept that merges hospitality formats within a single venue, Morjim Culture reflects a growing trend in India’s coastal hospitality sector — one where venues are designed to provide multiple experiential touchpoints across the day. The opening adds to Gaurav Narang’s expanding portfolio in India’s café and restaurant scene.