The activity – carried out and organized by ProChile – brought together representatives from Macatho (Ñuble), Casa Marín (Valparaíso), Estación Yumbel (Biobío), González Bastías (Maule), Vinos Villard (Valparaíso) and L’Entremetteuse (O’Higgins) with importers from the French market such as Vins Luyt, Barrere et Capdevielle, La porte du vin, Planete Vin and L’Entremetteuse.
Six Chilean vineyards were part of an exclusive tasting aimed at the French market, with the goal of showcasing labels produced by women-led companies already present in France, and reaching new sales points in restaurants, wine bars, and hotels.
The activity -conducted and organized by ProChile- gathered representatives from Macatho (Ñuble), Casa Marín (Valparaíso), Estación Yumbel (Biobío), González Bastías (Maule), Vinos Villard (Valparaíso) and L’entremetteuse (O’Higgins) with importers from the French market such as Vins Luyt, Barrere et Capdevielle, La porte du vin, Planete Vin and L’Entremetteuse.
The event called together more than 50 professionals from the wine industry, including sommeliers and buyers from specialized stores.
Terre de Femmes, Wines of Chile, wine tasting in Paris ProChile
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“France is a significant market for our exports of bottled wine and it is a priority for ProChile to boost international trade in an inclusive way. Therefore, we wanted to bring companies led by women from different parts of Chile to the French market, so that through their importers in France, they can showcase the variety and quality of Chilean wine and consolidate their presence in one of the most important markets in Europe,” said the Commercial Director of ProChile in France, Oscar Troncoso.
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The businesswoman and winemaker from L’entremetteuse, Laurence Real, added that internationalization allows projects with their own identity to find their place in the world. When a company led by women exports, it is not only growing commercially: it is sharing a singular vision of wine, of the territory, and of well-done work. In our industry, this brings freshness, diversity, and new ways to tell stories through each bottle.
Terre de Femmes, Wines of Chile, wine tasting in Paris. ProChile
Adding that “ProChile has been a key support for L’Entremetteuse in this process. Thanks to their programs, we have been able to participate in fairs, generate strategic contacts, and position our wines in demanding markets. Their accompaniment has been concrete, professional, and very valuable for coherent growth”.
In 2024, the export figures of Chilean wine to Europe reached US$ 592 million, a 12% increase from 2023, mainly from bottled red wine (blends), bulk white wine, bottled white wine (riesling, pinot blanc, and blends), bulk red wine, sauvignon blanc, and chardonnay.