I just started making cookies! I want to start a business and I was thinking starting at $3 per cookie but I wanted to get any opinions or tips as well.
by Jolly_Grapefruit1517
5 Comments
Winchester93
I think price is very location dependent. But add up what your expenses were and add a profit margin, usually about 30% but I have never sold cookies.
skaletons
These are still looking beginner quality. When I was this level, I priced my cookies pretty low, basically to cover materials cost, at $20 a dozen. It wasn’t making me any big money, but it was cheap enough that I had a decent number of orders, which gave me lots of opportunity to practice and improve. It also gave me some additional spending money to make a few equipment upgrades that make cookie decorating easier (projector, turn table, dehydrator, etc).
In terms of advice, it may have been the style you were going for in the sets, but your colors seem a little muted. I highly recommend Americolors brand gel food coloring for royal icing. It really helps make colors pop, and they have tons of colors to choose from.
Edit to add:
Check into cottage food laws in your area. Don’t sell anything until you know you are doing it safely and legally
StevenAssantisFoot
The white flooding looks good, the pink and yellow not so much. Lines are clean but you are still learning to control your textures. At this stage in your development the customer is essentially paying for you to practice. Don’t lose money but don’t expect to profit at this point either. You will get better the more you do so price them to move until they are looking better, it’s a win-win for both you and the customer. Keep taking photos and compare your past work every few orders, you will see the improvement quickly. And you will get faster as well, your time is your most valuable ingredient.
OneTwoPandemonium
I am also charging $3/cookie right now, but most of my cookies have unique designs. For a set like this where every cookie has the same design, I would charge a bit less (maybe $2/cookie). I also agree with the previous comment- charging a bit less will get you more orders, which is perfect for getting more practice!
Both-Following3441
First set absolutely worth $3.00 per dozen! You did a really nice job. Average person isn’t critiquing the way other cookie makers do. 2nd set look a bit more amateurish- friends and family events.
5 Comments
I think price is very location dependent. But add up what your expenses were and add a profit margin, usually about 30% but I have never sold cookies.
These are still looking beginner quality. When I was this level, I priced my cookies pretty low, basically to cover materials cost, at $20 a dozen. It wasn’t making me any big money, but it was cheap enough that I had a decent number of orders, which gave me lots of opportunity to practice and improve. It also gave me some additional spending money to make a few equipment upgrades that make cookie decorating easier (projector, turn table, dehydrator, etc).
In terms of advice, it may have been the style you were going for in the sets, but your colors seem a little muted. I highly recommend Americolors brand gel food coloring for royal icing. It really helps make colors pop, and they have tons of colors to choose from.
Edit to add:
Check into cottage food laws in your area. Don’t sell anything until you know you are doing it safely and legally
The white flooding looks good, the pink and yellow not so much. Lines are clean but you are still learning to control your textures. At this stage in your development the customer is essentially paying for you to practice. Don’t lose money but don’t expect to profit at this point either. You will get better the more you do so price them to move until they are looking better, it’s a win-win for both you and the customer. Keep taking photos and compare your past work every few orders, you will see the improvement quickly. And you will get faster as well, your time is your most valuable ingredient.
I am also charging $3/cookie right now, but most of my cookies have unique designs. For a set like this where every cookie has the same design, I would charge a bit less (maybe $2/cookie). I also agree with the previous comment- charging a bit less will get you more orders, which is perfect for getting more practice!
First set absolutely worth $3.00 per dozen! You did a really nice job. Average person isn’t critiquing the way other cookie makers do. 2nd set look a bit more amateurish- friends and family events.