Barilla® Al Bronzo® pasta captures sauce the Italian way, debuts a refreshed look, two new cuts, and now made in Italy
NORTHBROOK, Ill., April 22, 2025 /PRNewswire/ — Barilla®, the world’s leading pasta producer, is relaunching its Al Bronzo® pasta line with a packaging redesign and two new shapes. Now made in Italy, Barilla Al Bronzo highlights the brand’s 148-year heritage of Italian craftsmanship. The brand has also partnered with tastemaker and entrepreneur, Brooklyn Peltz Beckham, to share his passion for Italian cuisine and culture, and to introduce American consumers to the art of Scarpetta—a beloved Italian gesture of savoring every last drop of sauce.
Brooklyn Peltz Beckham showcases the art of Scarpetta with Barilla® Al Bronzo®.
Brooklyn Peltz Beckham with his finished dish using Barilla® Al Bronzo®.
Brooklyn Peltz Beckham adding finishing touches to his favorite Barilla® Al Bronzo® recipe.
In Italy, food is a cultural expression deeply rooted in tradition and heritage—and pasta is a central ingredient. Pasta dishes help make traditions like Scarpetta beloved around the world, including in the U.S., where Italian customs have seamlessly—and often unknowingly—become part of our dining habits. Made using a traditional bronze-cut method, Barilla Al Bronzo pasta dough is micro-engraved for a unique porous surface that clings to sauce effortlessly. Crafted with sauce lovers in mind, Barilla Al Bronzo pasta makes the Scarpetta gesture achievable with pasta due to its superior texture, the hallmark of a premium pasta experience.
Brooklyn Peltz Beckham brings his lifelong love of food and Italian culture to the partnership, grounded in his personal connection to the cherished tradition of Scarpetta—savoring every last bit of sauce. With an innate understanding of how pasta that perfectly clings to sauce can elevate every bite, he shines a light on the exceptional experience Al Bronzo brings to the table, also sharing two new recipes for pasta fans to create in the kitchen: Al Bronzo® Mezzi Rigatoni with Tomato, Onion, Crispy Prosciutto & Spicy Sauce (featuring Brooklyn’s Cloud23 hot sauce), and Al Bronzo® Fusilloni with Creamy Veggie Sauce.
“Barilla and I share a love for Italy and for bringing people together over food,” said Brooklyn. “My passion for Italian cuisine comes from my childhood—whether it was family vacations or watching my dad cook pasta at home, food was always at the heart of those moments of togetherness. And my love for food continues today as I cook Bolognese with my wife at home. That’s what’s so special about pasta, and what resonates so much to me about Barilla. It’s more than a meal—it’s a way to connect. Barilla’s rich heritage and commitment to quality is all about fostering that connection, and the way that Al Bronzo holds sauce perfectly brings back cherished memories and helps me create new ones with my own family.”
Barilla is expanding the sauce-gripping Al Bronzo portfolio to include two new pasta cuts, Fusilloni and Orecchiette, joining its existing lineup of classic favorites Bucatini, Spaghetti, Mezzi Rigatoni, and Penne Rigate. Consumer demand has driven this expansion, as Barilla’s Nielsen research* into new pasta cut additions revealed that 40.1% of U.S. premium pasta lovers seek Orecchiette, while 44.8% look for Fusilloni. These insights highlight Barilla’s commitment to offering the pasta cuts that consumers desire most, ensuring that Al Bronzo meets the expectations of the most discerning pasta lovers.
“The evolution of Al Bronzo reflects our commitment to innovation while honoring our Italian heritage,” said Angie Cotter, U.S. Pasta Category Marketing Director at Barilla. “Crafted in and imported from Italy, Al Bronzo is the result of 148 years of deep expertise and a passion for authentic pasta-making. This next chapter in our Al Bronzo story goes beyond pasta— it’s a celebration of Scarpetta, the cherished Italian tradition of savoring every last drop of sauce, made even more satisfying by our bronze-cut pasta’s rich texture and ability to perfectly hold sauce.”
Completing the brand’s revitalization, Al Bronzo now comes in a bag with a newly designed exterior that embodies the premium, luxurious texture and highlights its renowned sauce-gripping ability. The updated, richer shade of red conveys the enduring passion between Barilla and pasta, while the front of the pack puts Al Bronzo’s key benefit—its exceptional ability to grip every sauce—at the forefront. A clear window showcases the pasta inside, inviting consumers to see the artisanal quality and bronze-cut texture for themselves.
Consumers can partake in the tradition of Scarpetta with the revamped and expanded Barilla Al Bronzo® line, available at select retailers nationwide. To find a store near you, visit Barilla.com.
*A global survey commissioned by Barilla and conducted by Nielsen involved 1600 respondents across 4 countries: the U.S., Italy, France, and Germany. It was carried out in September 2024.
About Barilla Group:
Barilla is a family business, not listed on the Stock Exchange, chaired by the brothers Guido, Luca and Paolo Barilla. It was founded by their great-grandfather Pietro Barilla, who opened a bakery in Parma in 1877. Today, Barilla is renowned in Italy and around the world for the quality of its food products. With its brands – Barilla, Mulino Bianco, Pan di Stelle, Gran Cereale, Harrys, Pavesi, Wasa, Filiz, Yemina, Misko, Voiello, Academia Barilla, First, Catelli, Lancia, Splendor, Back To Nature and Pasta Evangelists – it advocates tasty, hearty and wholesome nutrition, inspired by the Mediterranean Diet and the Italian lifestyle.
When Pietro opened his shop over 145 years ago, the main aim was to make good food. That principle has now become the Barilla way of doing business, with almost 9,000 people working for the company and a supply chain that shares its values and passion for quality.
The Group’s commitment is to offer people the joy that good, well-made food can bring them, produced with selected ingredients favouring those from responsible supply chains, to contribute to a better present and future.
Since 1987, a historical archive has been collecting and preserving the company’s over 145-year history, now a resource open to all via the portal-museum www.archiviostoricobarilla.com. For further information, visit: www.barillagroup.com; Twitter: @barillagroup; LinkedIn: Barilla Group; Instagram: @barillapeople.
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SOURCE Barilla America, Inc.
