From Thursday, September 19 to Sunday, September 29, within the enchanting Villa Torlonia, eleven days dedicated to the best dishes and wines of the Italian regional tradition along with masterclasses, cooking shows, theatrical performances, and workshops for children. For lovers of good food and wine, the Italian Flavors Fair is an unmissable event offering a complete food and wine experience, celebrating the best flavors of our peninsula. Hundreds of gastronomic specialties from all regions of Italy and a rich selection of national wine labels await you in the splendid setting of Villa Torlonia in Frascati, in the heart of the Castelli Romani.
The event, in collaboration with the Lazio Region, “ARSIAL – Regional Agency for the Development and Innovation of Agriculture in Lazio,” is organized by Valica S.p.a, a MarTech company, a sector leader in technological marketing with a specific focus on tourism and food and wine, and is sponsored by the Municipality of Frascati.
A Tour Among Italy’s Most Iconic Dishes and Wines
During the eleven days of the event, visitors will be able to taste some of the most characteristic dishes of Italian regional cuisine, including first courses, main courses, snacks, and desserts, and pair them with an excellent glass of wine, choosing your favorite label from a vast selection of DOC and DOCG wines.

A true journey of taste that crosses much of the Italian regions with typical flavors, recipes, and wines. You will be able to taste some of the most representative gastronomic specialties of the Peninsula, such as the Canederli from Trentino Alto Adige, the Stringozzi with Truffle from Umbria, the Cacio e Pepe from Lazio, the Panzerotti from Puglia, the Cannoli from Sicily, and much more!
All of this can be accompanied by tastings of DOC and DOCG wine labels, from a rich Barolo from the North to an elegant Chianti from Tuscany, from a fresh Frascati from Lazio to a robust Primitivo from Puglia, and also a refined Nero d’Avola from Sicily and a full-bodied Cannonau from Sardinia, to name a few examples.
How the Event Works
The event takes place from Thursday, September 19 to Sunday, September 29 inside Villa Torlonia, in the center of Frascati:
From Monday to Friday from 6:00 PM to 11:30 PM Saturday and Sunday from 12:00 PM to 11:30 PM
Within the villa, a path will unfold with stands dedicated to all regions of Italy, a Wine-Bar area, and a show area dedicated to related activities such as masterclasses and cooking shows.

Admission is free and open to everyone. Each visitor can purchase tasting booklets for €10 (10 tokens) to taste gastronomic specialties and wines of their choice. Additional tokens worth €1 each can be purchased based on individual preferences and desires. Tasting booklets and tokens can be purchased directly at the event’s cash desks or in advance here on the website. Visitors can present the tokens at the regional stands and taste the tasting proposals. Cooking shows with special guests, masterclasses, workshops for children, and more!
The Italian Flavors Fair is also about in-depth knowledge, culture, and discovery of everything related to the world of food and wine. During these ten days, there will be masterclasses, shows, and cooking shows guided by great guests, including:
Max Mariola, September 19 at 8:30 PM Giorgione, September 26 at 8:00 PM
“The Italian Flavors Fair is an event that can encapsulate flavors, recipes, typical products, and wines, among the most iconic in Italy. Along with the beauty of the landscape, art, and culture, which have always been fundamental aspects of the tourism offer in Italy, food and wine become a strong attraction value for various travel destinations – says Luca Cotichini, Co-Founder, COO, BU Events of Valica S.p.a – During the eleven days of the event, those dishes and products of regional cuisine that determine and influence tourist flows are showcased, and they are an integral part of a broader tourist experience. Often, it is the products, production companies, and recipes that push tourists, both Italian and foreign, to choose to visit one place over another. The Italian Flavors Fair wants to showcase as many Italian gastronomic treasures as possible, making a selection as representative as possible of an almost inexhaustible heritage. Becoming an authentic celebration of Italian goodness, unparalleled expressions of a territory, and its production chain from agriculture to transformation to hospitality.”
“The Italian Flavors Fair is a celebration of Italian culinary excellence and, at the same time, represents an interesting opportunity to highlight the typical products of our territory. – says Massimiliano Raffa, Extraordinary Commissioner of Arsial – The partnership with the Lazio Region and Arsial in the realization of the event is a sign of our commitment to promoting and enhancing local gastronomic traditions, which are a fundamental part of our cultural identity. We invite you to take advantage of the event to discover the delights that Lazio has to offer and experience a wonderful experience of good taste and passion for quality food, immersed in the beautiful historic center of Frascati.”
“The Italian Flavors Fair returns this year, an event that our city always welcomes with great enthusiasm, a moment dedicated to enhancing Italian food and wine excellence and rewarding the commitment of companies in the national territory – says Francesca Sbardella, Mayor of Frascati – Tasting routes, cooking shows (with Max Mariola and Giorgione), workshops, and much more; Frascati is ready to welcome this great event, in a ‘melting pot’ of flavors that from north to south will transport the public into the Italy of taste and good wine.”
Useful Information
For info and details, visit fieradeisaporiditalia.it/ or write on Whatsapp at +39 349 597 1079.
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