Competition is intensifying in the ultra-low-priced wine market under 10,000 won in the era of high ..

사진 확대 E-Land Kim’s Club launched “Everybody’s Wine Plus” last month, which directly imports famous winery wines from overseas and presents them for 9,990 won.[Photo provided = E-Land Kims Club]

Competition is intensifying in the ultra-low-priced wine market under 10,000 won in the era of high prices. Demand for cost-effective wine is expected to be higher than ever as alcohol is not omitted from gatherings such as year-end parties for the end of the year.

According to related industries on the 26th, E-Land Kim’s Club launched “Everybody’s Wine Plus” last month, which directly imports famous winery wines from overseas and presents them for 9,9990 won.

Everyone’s Wine Plus is a new wine series unique to Kim’s Club, specially carefully selected only wines with high scores from world-famous wine critics and high ratings of 4.0 or higher in the global wine community Vivino.

Everyone’s Wine Plus gained huge popularity in October when it introduced a collection of four Portuguese red wines. In particular, the Confidential Rezerba, which recorded a Vivino rating of 4.0, was highly praised by wine lovers and sold out of stock for the first batch within seven days of its release, and more than 4,000 bottles were sold in a month.

As everyone’s wine plus became popular, E-Land Kims Club launched two additional Italian sparkling wines this month. There are two types, 1900 Casali Malvo Gentil (Red, 6 degrees, 750 ml) and 1900 Casali Malvazia Dolce (White, 6 degrees, 750 ml), both priced at 9,990. It secured price competitiveness through direct agreements with local wineries and annual plans.

According to E-Land, sales of the “directly imported wine” category grew 20.6% year-on-year in the wine plus series of all Kims Clubs from its first launch to the present (October 2 to November 20).

An E-Land official explained, “The wine series with cost-effectiveness and quality is a direct overseas drug of hypermarkets and has gone viral on the wine community, leading to a rebound in the hypermarket wine market, which has been stagnant since COVID-19.”

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Shinsegae Group’s liquor distribution company Shinsegae L&B’s Chilean wine “G7” was sold for 4,470 won per bottle during the Shinsegae Group shopping event “Squeak Day.” You can buy this wine for 7,900 won even at the regular price.

The G7 is a product introduced in collaboration with Chile’s “Vigna del Pedregal” family and winemaker “Pascal Marty,” which costs less than 10,000 won, and Shinsegae LNG explains that it is second to other wines in the 20,000 to 30,000 won range even at low prices.

The G7 surpassed 2 million bottles in cumulative sales within five years of its launch, and sold 1 million bottles of wine in 2014.

Shinsegae L&B also held a blind tasting event last month with confidence in the taste of G7.

At the meeting, Kim Jin-soo, head of Shinsegae L&B’s product strategy team, said, “Chile wine is basically inexpensive because of its low labor costs and less history and reputation,” adding, “I think the part of trying to maintain the price as much as possible despite various factors is meaningful in terms of the popularization of wine.”