The European Cheese Quality initiative represents a strategic effort to introduce American consumers to the depth and diversity of Protected Designation of Origin (PDO) certified European cheeses. Spearheaded by Italy’s Granlatte cooperative and supported by EU funding, this three-year campaign highlights ten distinctive cheese varieties ranging from the renowned Parmigiano Reggiano and Grana Padano to lesser-known regional specialties like Caciocavallo Silano.
The European Cheese Quality project capitalizes on growing American interest in authentic, traceable food products by emphasizing the rigorous production standards, environmental stewardship, and cultural heritage embedded in PDO certification. Launch events such as the Summer Fancy Food Show demonstration with Italian chefs showcased the culinary versatility of these cheeses while educating trade professionals about their unique terroir-driven characteristics. Market research indicates strong potential, with U.S. cheese consumption reaching 41 pounds per capita and demonstrated preference for European varieties showing double-digit import growth for premium products like Pecorino Romano.
Image Credit: Granlatte