Hold on to your linguine – Bella Italia is serving up its biggest giveaway yet, and it’s enough to make even the most disciplined dieter weak at the knees. On Wednesday, 6th August 2025, diners across the UK will have the chance to bag a slice of a £300,000 promotion dubbed the Pasta Pass – a celebration of all things saucy, cheesy, and undeniably comforting.
Every single Bella Italia restaurant (well, almost – more on that below) will be handing out one golden Pasta Pass on the day: a £500 gift card calculated as “pasta for the year,” entitling the winner to two pasta dishes a month for 12 months. If that doesn’t make you want to cancel your lunchbox subscription, nothing will.
But wait – like any good Italian feast, the generosity doesn’t end with the first course.
Every dine-in table on 6th August will receive a post-meal scratch card, guaranteeing a prize. Think £10, £25, £50, or £100 dining vouchers, and if you’re really lucky, the ultimate prize: the Pasta Pass itself.
With one scratch card per table and no dud cards in sight, Bella Italia’s making sure everybody leaves with something more than just garlic breath.
This one-day-only extravaganza spans 67 participating restaurants across the UK, with tens of thousands of prizes up for grabs. And if you can’t make it to a table in person, Bella Italia will also be running a parallel giveaway online via its website and social media channels – offering digital punters a shot at free pasta for a year, minus the queue for the loo.
“This is our biggest ever giveaway,” said a Bella Italia spokesperson. “Pasta is at the core of what we do, and we wanted to find a bold, fun way to celebrate that with our guests.
The Pasta Pass is a golden ticket for Italian food lovers and this is just the beginning of our mission to make pasta the star it deserves to be.”
Indeed, Bella Italia isn’t just pushing pasta – it’s putting it on a pedestal. From creamy Carbonara to hearty Spaghetti & Meatballs, the brand is staking its claim as the UK’s spiritual home of proper pasta, ladled with love and topped with parmesan.
The giveaway is part of Bella Italia’s wider Feel Bella campaign, which aims to bring people together over plates of honest, warming food. With over 70 restaurants nationwide, Bella continues to pitch itself as the go-to spot for casual Italian dining with a generous streak.
Still, it’s worth noting the exclusions before you start mapping your carb crawl. The promotion won’t run at Bella Italia sites within Center Parcs, or at locations in Edinburgh Northbridge, Jersey, London Paddington, Leicester Wigston, Dover, Portsmouth, Birmingham, Blackpool, Liverpool, Inverness, London Wellington Street or Darlington.
One scratch card per table. No cash alternatives. Terms and conditions apply. And as ever, check BellaItalia.co.uk for full details, participating restaurants, and the official small print before charging headfirst into a bowl of penne arrabbiata.
Because on 6th August, everyone at Bella Italia is a winner – just some will be more al dente than others.
Dining and Cooking