July 31, 2025 (St. Helena, CA) — Buehler Vineyards has appointed Breakthru Beverage Group as its exclusive distribution partner in California, marking a significant expansion of the companies’ long-standing relationship. This strategic move brings Buehler’s home state under the Breakthru umbrella, adding to the nine markets where the two companies already collaborate.
Adam Pizer, SVP of Supplier Business Development, Wine at Breakthru Beverage Group, added, “Buehler is a standout in our portfolio as a family-owned winery, rooted in Napa Valley tradition with incredible consistency in quality and value. We’re honored to grow this relationship and represent Buehler in California, which is not only the most important wine market in the country but also their home. We’re excited to bring their wines to more customers and build something truly meaningful together.”
Founded in 1971, Buehler Vineyards is a family-owned, fourth-generation winery nestled in the mountains east of St. Helena. The winery is known for producing exceptional estate-grown Cabernet Sauvignon and Chardonnay. With a commitment to sustainable farming and a focus on delivering value-driven wines that overdeliver in every bottle, Buehler has earned a loyal following among wine lovers across the country.
“We’re thrilled to expand our partnership with Breakthru into California,” said John Buehler, President of Buehler Vineyards. “This market is not only our home, but also one of the most competitive and dynamic in the country. We trust Breakthru’s team, leadership, and market expertise to help us strengthen our presence and deepen relationships with accounts and consumers here.”
Breakthru currently represents Buehler Vineyards in nine other markets AZ, CO, DE, DC, FL, IL, MD, NV & PA, and the addition of California underscores the strength and momentum of the partnership.
The distribution of Buehler Vineyards products by Breakthru in California will fully take effect in early September.
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading beverage wholesalers in the United States and the largest broker in Canada, representing a portfolio of premier spirits, wine, beer, and non-alcoholic brands. Breakthru is family-owned and operates in 16 markets with more than $8.6 billion in annual sales and a team of nearly 10,000 dedicated associates. The company delivers world-renowned beverage brands to the doorsteps of North America’s retail, convenience, bar, and restaurant businesses, and has been named a “U.S. Best Managed Company” for four years in a row. For more information, visit www.BreakthruBev.com.
About Buehler Vineyards
Established in 1972, Buehler Vineyards is a family-owned and operated winery located in the hills east of St. Helena, Napa Valley. Now in its third generation, the Buehler family remains dedicated to crafting estate-grown wines that reflect the character of their land, with a focus on Cabernet Sauvignon. Guided by a philosophy of low-yield farming and minimalist winemaking, Buehler produces wines of depth, integrity, and exceptional value. For more information or to book a private tasting, visit buehlervineyards.com.
Dining and Cooking