Rita’s Italian Ice & Frozen Custard is bringing a familiar flavor back to their menu just in time for the end of summer.
The Gummy Bear Italian Ice is making a comeback with its sweet and savory flavor.
Rita’s first introduced this treat way back in 2023 and with a taste that holds true to its name.
“Made with white Italian Ice that tastes like a handful of gummy bears and mixed with real gummy bears throughout, this playful flavor is bursting with nostalgia and summertime fun — the ultimate refreshment during a summer heat wave,” the company wrote.
Additionally, Rita’s plans to introduce a new Glittery Gummy Bear Gelati which takes their iconic vanilla custard and mixes it with the new gummy bear flavor.
And for a little extra shimmer on top, you can add the Unicorn Glitter topping.
“At Rita’s, we’re focused on creating craveable experiences that tap into nostalgia and spark joy, and the return of Gummy Bear Italian Ice is a perfect example,” said Madalyn Weintraub, Senior Director of Marketing at Rita’s Italian Ice & Frozen Custard.
Weintraub added that they are thrilled to bring it back “in a new way” with the Glittery Gummy Bear Gelati, and they expect it to be a treat that amplifies everything fans love “with even more magic and visual appeal.”
The Gummy Bear Italian Ice is available for your tastebuds now through Aug. 24, 2025.
For more information, visit the Rita’s Italian Ice & Frozen Custard website.
Dining and Cooking