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Meghan Markle dropped a new vintage of wine from her lifestyle lineThe 2024 Napa Valley Rosé is the second alcoholic beverage from As everMeghan’s debut rosé, a 2023 edition, sold out within an hour on July 1
Meghan Markle is pouring more wine from her As ever brand.
On Aug. 5, the Duchess of Sussex’s lifestyle venture dropped its newest item with the release of the 2024 Napa Valley Rosé.
A newsletter from As ever announced, “It’s here — our 2024 Napa Valley Rosé.”
“With a graceful blush hue, the 2024 Napa Valley Rosé evokes the same effortlessly elegant notes of our debut vintage: delicately balanced, with soft notes of stone fruit, a gentle minerality and a lasting finish,” it continued. “Reminiscent of the finest Provencal styles, this thoughtfully crafted blend is perfect for summer’s end. Cheers!”
The 2024 Napa Valley Rosé is available for sale at Wine.Asever.com, priced at $30 a bottle and sold starting in sets of three bottles for $90. Half-case options are also available and priced at $159, with full cases for sale at $300, following the same pricing as the 2023 vintage, released last month.
The brand announced on Aug. 4, Meghan’s 44th birthday, that the new rosé would become available to shop the following day.
“Today, our founder celebrates another year (Happy Birthday, Meghan!) and tomorrow, we’re raising a glass to celebrate our newest release!” an email newsletter from As ever said, revealing the details.
A photo from As ever on Aug. 4, 2025.
As Ever
“Harvested under the California sun, this dazzling vintage embodies everything we love – it’s where timeless elegance meets the spirit of summer,” the message said about the product.
“We’ve worked thoughtfully to bring these exceptional bottles to you, and more of your other favorite As ever products are also being restocked shortly,” it continued, referencing the shelf-stable food items from As ever’s inaugural drop in April, which sold out within an hour then and again when the products were restocked in June.
“There is so much to celebrate, and we’re honored to share these special moments with you. Cheers to birthdays, a new vintage, and the last golden weeks of summer,” concluded the note signed by the As ever team.
Meghan had teased on her birthday eve that her upcoming rosé wine drop was “coming soon,” and the 2024 Napa Valley Rosé is the second edition of the pink wine from the lifestyle line she unveiled earlier this year.
As ever’s first alcoholic beverage was the 2023 Napa Valley Rosé, and the offering was announced in the June 20 restock of As ever items. The 2023 Napa Valley Rosé became available for sale on July 1, which is both Princess Diana’s birthday and the anniversary of when Meghan and Prince Harry started talking in 2016. Like As ever’s other items, it sold out in less than an hour when it dropped in the shop.
As ever wine.
As Ever
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A July 1 press release from the venture revealed future plans to expand in the wine aisle.
The statement said that the 2023 Napa Valley Rosé “marks the beginning of As ever’s thoughtful expansion into wine, with a Méthode Champenoise Napa Valley sparkling wine planned for the near future and additional varietals to follow.”
Dining and Cooking