With My Nonna Fina.
Riviana has launched it’s One Pan Risotto, with a campaign via Nunn Media.
The campaign features Italian Nonna influencer My Nonna Fina, a beloved Italian Nonna with a cult online following.
“Using My Nonna Fina as the heart of the campaign gave us an authentic and relatable way to connect Riviana One Pan Risotto with food and rice lovers nationwide,” said Nunn Media group account director Adam Cooney.
“The Nonna approved idea provided a strong, unifying hook across channels, helping insert the brand into culture while driving both trial and purchase.”
The campaign is being rolled out across metro transit and retail outdoor locations nationally.
It is also live on TikTok, Meta, and YouTube.
“At SunRice, we know that today’s food lovers are looking for authentic flavours without compromising on convenience,” said SunRice group CEO of ANZ Ganesh Kashyap.
“With One Pan Risotto, we’ve reimagined a much-loved rice dish for the modern kitchen – ready in minutes, yet rich in the taste and tradition that makes risotto so special.
“This campaign reflects our commitment to leading the way in food innovation, making it easier than ever for Australians to enjoy high-quality, Nonna approved meals at home.”
The campaign creative was produced by JPD and it will run through to the end of October, with a second phase planned for 2026.
“Working alongside the talented team at Nunn Media has been an absolute pleasure,” said SunRice group senior brand manager ANZ Andreas Katsiroubas.
“Together, we’ve created a campaign that not only highlights the ease and authenticity of Riviana’s One Pan Risotto but also celebrates the heart of Italian cooking with My Nonna Fina.
“The Nonna Approved concept perfectly reflects what our brand stands for, quality, flavour and connection, and we’re thrilled to see it go live and engage food lovers nationwide.”
Dining and Cooking