Featuring the Same Crazy Fresh, Single-Varietal Olive Oil You Already Know and Love
NEW YORK, Aug. 7, 2025 /PRNewswire/ — Graza, the cult-favorite olive oil brand and pantry staple, is thrilled to announce the launch of its first-ever glass bottles for the Drizzle and Sizzle duo. Joining the brand’s beloved squeeze bottles and “beer can” refills, this launch gives consumers more ways to enjoy the same fresh, single-origin olive oil in a new format. Starting today, the glass bottles are available online at graza.co and rolling out in Whole Foods Market and Kroger stores nationwide.
GRAZA GOES GLASS: LEADING OLIVE OIL BRAND EXPANDS FORMAT OFFERINGS FOR DRIZZLE & SIZZLE
Graza’s new glass bottles come in the same sizes as the original squeeze bottles — Sizzle, a 750ML cooking oil, and Drizzle, a 500ML finishing oil. Designed with both form and function in mind, they feature 100% UV-blocking paint for a fully opaque finish that protects against harmful rays and preserves the oil’s freshness. Each one includes a custom-built pop-up spout, offering the same effortless pourability as Graza’s iconic squeeze bottle. Although the spouts are built in, they can be removed and replaced once empty, making the glass bottles fully recyclable and refillable.
“When we first launched with our OG squeeze bottle in 2022, we heard loud and clear from some folks that they simply prefer their olive oil in glass,” said Andrew Benin, CEO and Co-Founder of Graza. “And we delivered. These bottles have been in the works for years, but none of the existing glass options felt true to who we are. So, we took our time, cast our own molds, and made something that feels distinctly Graza. We couldn’t be more excited to finally share them with the world.”
Graza’s mission has always been to make high-quality olive oil accessible to as many people as possible. This launch expands on that commitment by meeting consumers where they are, offering the same crazy fresh olive oil in a new format without compromising on quality. Whether squeezed or poured, the integrity of the extra virgin olive oil remains unchanged — always single-origin, single-varietal, and made from 100% olives.
The launch of Graza’s new glass bottles marks another step in the brand’s ongoing commitment to innovation and accessibility. Beyond its original squeeze bottles, Graza has introduced new formats like the “beer can” refill, Sizzle Spray, and Sizzle Bag in a Box, as well as new products like Frizzle, a high-heat cooking oil, and Extra Virgin Olive Oil Potato Chips. Fueled by innovation and a strong growth trajectory, Graza has quickly risen to become the 5th largest olive oil brand nationally across all retail in just three years — all while leading the category in highest overall velocity.1
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Graza’s glass bottles are priced at $19.99 for Sizzle and $22.99 for Drizzle, with the option to purchase both as a bundled Glass Duo for $42.98 exclusively on graza.co. To learn more about Graza, please visit graza.co.
About Graza
Graza makes top-notch, super-fresh olive oil more accessible, affordable, and easy to use. Founded in 2021 by Andrew Benin and Allen Dushi, whose personal mission is to enable all home cooks to have a blast in the kitchen using amazing olive oil for breakfast, lunch, and dinner, Graza was born with Drizzle and Sizzle, an Extra Virgin Finishing Oil and Extra Virgin Cooking Oil. The EVOO was launched in fun, first-to-market chef-inspired squeeze bottles. Since then, Graza has introduced nitrogen-sealed refill cans, glass bottles, and its latest innovation, Frizzle, a high-heat cooking oil made from a mix of high-quality olive pomace oil and EVOO. Graza Olive Oil is always single-origin, single varietal, and made from 100% olives — with a harvest date on every bottle. To learn more about Graza, please visit graza.co or follow on Instagram (@getgraza).
1Source: Nielsen L4 W/E 7/12/24
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GRAZA DEBUTS HIGH-HEAT COOKING OIL — FRIZZLE — IN WHOLE FOODS MARKET AND ON E-COMMERCE (PRNewsfoto/Graza) Cision
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Dining and Cooking