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FILE – Closed and shuttered Bed Bath & Beyond store, Rego Park shopping mall, Queens, New York. (Photo by: Lindsey Nicholson/UCG/Universal Images Group via Getty Images)
Bed Bath & Beyond, one of the original big box retailers known for its seemingly endless offerings of sheets, towels and kitchen gadgets, is back with a new name – and ready to accept old coupons.
The new store, called Bed Bath & Beyond Home, opened its first location Friday in Nashville.
Bed Bath & Beyond’s new brand
The store opening is the first for the company under its new name, The Brand House Collective, Inc., according to a news release.
What they’re saying:
“We’re proud to reintroduce one of retail’s most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today,” said Amy Sullivan, CEO of The Brand House Collective. “This isn’t just a store, it’s a fresh start for a brand that means something special to so many families. With Bed Bath & Beyond Home we’re delivering on our mission to offer great brands, for any budget, in every room. It’s a powerful addition to our portfolio and a meaningful step forward in our transformation.”
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The backstory:
Bed Bath & Beyond filed for bankruptcy in April 2023 and closed all 360 of its stores a few months later. Overstock bought Bed Bath & Beyond’s intellectual property assets for $21.5 million following the bankruptcy, preserving the store’s online presence.
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In 2024, Overstock.com began selling Bed Bath & Beyond products at some of its Container Store locations, according to CBS News.
What’s next:
The company told CBS News it’s planning to open four more Bed Bath & Beyond Home stores in the Nashville market, then decide whether to expand.
The new store will honor the original Bed Bath & Beyond coupons, if anyone still has them.
The Source: This report includes information from The Brand House Collective Inc., The Associated Press and CBS News.
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