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Feeding a house full of hungry teenagers could probably be considered an Olympic sport. One day, they’re eating everything in sight, and the next, they “are over” the exact same meal they devoured just a few days ago. And don’t even get us started on the magical window between 5 and 8 p.m. when everyone’s hangry, practice just ended, and you’re staring into the fridge wondering if cereal can be considered a food group.
Well, here’s the good news that might actually make your life as a parent easier: Blue Apron just completely reinvented itself, and this is one rebrand that I’m truly excited about.
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Gone are the days of being locked into a rigid meal subscription that assumes your family of four eats the same thing every Tuesday. The new Blue Apron understands that your house is chaos, your schedule changes weekly, and sometimes you just need dinner without the drama or needing to plan weeks in advance.
The big news? You no longer need a subscription to use Blue Apron. You can order as many meals as you want, and have them delivered as frequently as you want—no strings attached. Blue Apron realizes that parents don’t live in perfectly planned bubbles, and they’re adapting to the changing needs of busy families.
In addition to dropping the subscription requirement, Blue Apron also made some other noteworthy new changes:
Dish by Blue Apron are pre-made meals that are ready in five minutes flat. Perfect for those nights when your teens have approximately 12 minutes between getting home and leaving for their game, but somehow expect a full meal to materialize.
Assemble and Bake meals require just five minutes of prep time, then you throw everything into one pan and walk away while it cooks. It’s completely hands-off, but still feels like you actually made dinner.
And of course, they still have their classic meal kits, but now they’re faster and more flexible than ever before.
The best part? They’re delivering nationwide in just three days, so you can actually plan last-minute meals when life inevitably throws you a curveball. Because we all know how well “meal planning” works with a house full of kids.
Finally, a meal service that gets that modern families need options, not obligations.
Dining and Cooking